There are surely plenty of reasons why WordPress is gathering a lot of appreciation all around the world. Not just this CMS platform is easy to use, but maintaining it isn’t a tedious job either.
Those who have been ardent users of WordPress would know the in and out of this platform. However, for all the newcomers, it will take a bit longer to be familiar with every aspect of WordPress.
Surely, apart from free and premium WordPress themes, useful plugins, and a hell lot of effective settings and customization options, there is more to this website generating platform. So, if you aren’t acknowledged with every essential factor, here are the top 9 things you shouldn’t be avoiding on a WordPress website.
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Considering a massive number of users operating websites on tablets and smartphones, it has become important to make your website compatible with small screens. If a visitor is unable to navigate through the products or offers and unable to read the content on the mobile phone, the chances of abandonment turn out to be higher.
In such a scenario, your competitors will surely have an upper-hand here. If it’s been a while for you in the market, with the help of Google analytics, you can simply figure out how many people are visiting your website on the phone. It will give you the required boost to make the site mobile compatible.
On the other hand, if you are relatively new, then you surely have a lot more reasons to take this step – customer attraction being the first one. However, make sure that the WordPress theme that you are using is responsive enough to run your site on small screens easily.
Backup Is Important
Knowing when you should back up your entire website can be tricky sometimes. Generally, most of the people don’t even consider backing up the essential data from their website. And, as a result, they regret this ignorant decision if something happens to their website.
Thankfully, with WordPress, taking a backup isn’t a tough task. If your hosting platform isn’t taking a backup for you, then you should come forward to take charge. Whether you are updating the theme or plugin, you should take the backup of your entire website before you make any significant changes to it.
Although WordPress provides you periodic notifications for backup, however, if you still miss them, there are some free plugins that will support you in this task. All you got to do is find a useful plugin, install it, and get notified.
Removing Unnecessary Plugins
Although the entire game of exploring new plugins may seem exciting, especially if you are using it for the first time, but you must keep the impact of such plugins in mind.
Every plugin that you are going to install and activate is going to consume a lot of space and resources. Hence, it will make your site slow and can also increase the chances of keeping the site security at stake.
Therefore, it is important to always be attentive before installing a plugin. Avoid installing those plugins that are not useful for you. On the top of that, make sure that whatever plugins you’ve installed are updated.
Search Engine Optimization
Even if you aren’t a netizen and don’t spend most of the time on the internet, you may still know bits and pieces about search engine optimization. Also known as SEO, this entire mechanism is responsible for bringing your website at the top position on search engines.
In context to your website, what you mustn’t ignore is optimizing your WordPress site and making it compatible for Google. With these small changes, you can simply boost your organic traffic without many efforts.
So, be it meta tags, meta descriptions, internal & external links, image optimization, or any other important aspect that can bring your site into the limelight, ensure that you are neglecting the SEO part at any cost.
Google Analytics & Stats Check
When running a Custom WordPress Development, you cannot even think of taking Google Analytics for granted. Since keeping an eye on the site traffic is important, Google Analytics provides you perfect data required to enhance your website down the line.
Not just that, but this tool even lets you know how your visitors are interacting with your website. Furthermore, if the interaction isn’t up-to-the-mark or appropriate enough, Google Analytics even suggest you changes that you can make to your site to enhance its performance.
Apart from this, Google analytics even provides you several other important statistics and information that can help you maximize the traffic and increase the conversion rate. So, don’t forget this important tool.
Installing Contact Form
Believe it or not, interacting with your customers is one of the best ways of establishing trust among your audience. And, there is nothing better than providing them a chance to contact you without facing any troubles.
For this, you can utilize a contact form. It’s obvious that a lot of major websites are already using contact forms and it has proven out to be effective for them as well. By installing a contact form on your website, not just you can ask your visitors to get in touch with you, but you can easily gather their data in this way.
Talking about the data, it’d be better for you if you can keep the columns limited and don’t ask in-detailed personal information from them. If you do, your visitors even won’t bother contacting you, let alone giving you the info you require.
One important fact that you must not forget is that your visitors aren’t as patient as you may think them to be. Therefore, even a second of delay in loading of the page may lead to bad conversions, less page views, and decreased customer satisfaction.
Being an owner of a website, you’d have to ensure that the site is performing well and has a faster loading time. For this, taking help from cache would be the best option. Caches help to pass on the copied pages to your visitors instead of generating them from the beginning.
In this way, not just you can decrease the server loading time but can also enhance the loading speed of your website pages. To install caching on your website, you can check out WordPress plugins and make use of them.
Setting Up WordPress Security
Although WordPress is a secure platform, still, you cannot and should not take any sort of risk with the security of your website. After all, you wouldn’t want your site data to be compromised just because you were relying on the safety of WordPress, isn’t it?
Furthermore, keeping your site secured isn’t complicated. There are a handful of best practices that you can follow to make the site secured. These practices include generating strong passwords, installing updates, securing the admin area, and more.
For other aspects of the website, you can use plugins. Choose a perfects backup and security plugin provided for WordPress. So, explore through them, check out which one will give you maximum results, and install them.
Setting Up Spam Protection
Receiving spam comments, again and again, can generate a lot of problems. Whether you’re aware of it or not, but most of these spam comments contain such links that lead to malicious websites that can distribute malware.
With a lot of spam comments on your website, not just your site’s reputation and search engine ranking would be at stake, but your entire website can come under the line of danger. To prevent this, you can enable comment moderation option in your site.
In this way, no comment will make its way to your site without your approval. However, if you think you wouldn’t have enough time to moderate every comment, you can install an anti-spam plugin to do the job.
Surely, WordPress is one of the great platforms to have a website at. However, to make this experience worthwhile, you must be familiar with different aspects of it. So, these things mentioned above will surely make your time and efforts fruitful. If you haven’t done these changes to your site, then do it now and experience the improvement for the best.