As more businesses shift towards online operations, managing customers and sales efficiently and effectively has become increasingly important. To address this need, Customer Relationship Management (CRM) platforms have emerged as valuable tools for businesses.
Among these platforms, Salesforce stands out for its significant impact on the Business-to-Consumer (B2C) models. If you find it difficult to do it by yourself, it is advisable to hire Salesforce developers for efficient management.
Before looking for a Salesforce company or professional support, let’s quickly understand what Salesforce is, what a Salesforce developer does, and why you need it.
What Is Salesforce?
Salesforce is a cloud-based Software-as-a-Service (SaaS) solution to help businesses connect with their customers. Unlike traditional on-premises software, Salesforce’s CRM is hosted on the company’s servers, eliminating the need for businesses to manage their infrastructure.
SaaS refers to any cloud service that delivers software to users without requiring them to download it and can be accessed through a web browser. Companies like Google offer many popular SaaS platforms, such as Google Meet and Google Drive.
Salesforce, however, is specifically marketed to enhance Business-to-Consumer (B2C) relationships. For a simple monthly fee, businesses can use Salesforce to manage their human resources, call centers, and finances, among other things.
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This is a much faster and easier solution than developing a custom CRM, which can take several months and requires hiring a team of technical experts to build the system infrastructure.
Companies that use Salesforce, including major enterprises like Amazon, Google, and Facebook, have reported increased sales revenue and customer satisfaction after deploying the software.
Salesforce has many uses, from marketing to customer service interactions. Essentially, Salesforce manages the business side of a business, allowing companies to concentrate on developing and improving their products. By leveraging the power of cloud technology, Salesforce offers businesses a user-friendly solution to meet consumer demands.
Why Should Your Company Use Salesforce?
For a Salesforce company, customer relationship management platforms are a powerful tool for improving customer service and retention. Salesforce, in particular, has revolutionized the business-to-consumer (B2C) strategy by providing a platform that enhances the customer experience.
As a cloud-based CRM platform, Salesforce allows businesses to create customized apps for individual customer interactions, making it an essential resource for startups looking to scale and evolve rapidly.
While the benefits of Salesforce are clear, implementing it in a company requires adding new personnel. A Salesforce developer can manage the complicated and technical aspects of the software.
According to Forbes, Salesforce has a market share of over 19.5%, making it one of the most in-demand positions in the IT industry for 2020. A qualified Salesforce developer should have strong data modelling and management knowledge, Salesforce and Apex expertise, lightning framework, and communication.
As the Salesforce development company offers a broad range of use cases, the role of a Salesforce developer also evolves. They may be responsible for developing mobile or web applications, simplifying system interfaces, or even modifying the Salesforce environment to meet the needs of individual clients.
Advantages of Using Salesforce:
With Salesforce app development, you can enjoy the following benefits.
With Salesforce, you can keep track of all your customers and gain insights into what drives them to use your products or services, allowing you to improve customer satisfaction and retention.
Salesforce is a cloud-based service which is easily accessible from anywhere with an internet connection, freeing businesses from the burden of in-house infrastructure or heavy-weight software. Additionally, their mobile app can access Salesforce from a mobile device.
Salesforce app development provides businesses with accessible consumer data and a platform to manage various tasks, from customer service to finance, allowing for better time management and increased productivity. Adding Lightning to Salesforce has further boosted productivity, with Salesforce customers reporting a 39% increase in sales productivity.
Salesforce’s Chatter feature enables collaboration and communication between clients, stakeholders, and other businesses. With more than 2.3 million community members, Salesforce is community-driven, providing valuable feedback and advice for businesses to improve and adapt.
Overall, Salesforce development company can streamline business operations, boost productivity and sales, improve collaboration and communication, and provide valuable data-driven insights.
How To Hire A Reliable Salesforce Developer?
If you are looking to hire a Salesforce development company, you can use several reliable sources. Here are some of them:
1. Professional Networking Platforms:
A professional networking platform, such as LinkedIn, is a trusted and effective way to find the right Salesforce support. You can browse through the profiles of potential candidates and contact them if they meet your requirements.
Word-of-mouth remains a valuable way to find qualified Salesforce developers. If you know people in the IT industry, they can connect you with developers they know and trust.
3. Online Job Portals:
Online job portals have been a popular source for hiring candidates across different industries. Please register as a recruiter, post your requirements, and review applications as they come in. However, you will need to shortlist highly competent candidates to interview.
4. Freelancing Platforms:
Websites such as Upwork, Toptal, and PeoplePerHour offer a list of freelancers to choose from. However, keep in mind that freelancers may not be fully committed to your organization and may move on to other clients after completing a project.
5. Role and Responsibilities Of Salesforce Developer:
The role of a Salesforce developer is to assist in implementing the CRM platform. They are well-versed in your company’s specific needs and preferences and can provide you with an application that meets those requirements. Using the Salesforce platform, Salesforce developers can design and deploy reliable, secure, and scalable cloud apps quickly and easily.
Salesforce developers can help you automate your business operations, integrate your app with third-party apps, and create responsive layouts, among other things. With their expertise, they can ensure that your Salesforce implementation runs smoothly and efficiently, enabling you to get the most out of the platform.
Remote Salesforce Developers: A Reliable Option
If you are not looking for a full-time Salesforce developer, you can also go for remote Salesforce developers. It offers multiple benefits, such as:
- Depending on geographical expenses, opting for a remote Salesforce development team can be a cost-effective solution. For instance, highly skilled Salesforce professionals from Eastern Europe come at a lower cost than US professionals and do not require office space.
- Hiring a competent remote team can be beneficial as they follow a defined technical specification and deliver timely results. With remote development, payment is typically made upon project completion.
- The experienced remote Salesforce team possesses in-depth platform knowledge and specializes in various Salesforce services. They can provide valuable insights on specific Salesforce challenges and modifications.
What should you look for in a Salesforce developer?
When seeking skilled Salesforce support, the following abilities and expertise are important to consider:
- Proficiency in Apex and Visualforce
- Familiarity with Lightning Experience standards and the latest updates
- Professional experience in data modelling, management, and security
- Demonstrated expertise in object-oriented programming (OOP)
- Knowledge of the model-view-controller (MVC) pattern.
Why Should You Hire A Professional Salesforce Developer?
Hiring a Salesforce developer can offer your business several benefits, including:
1. Tailored Services:
A Salesforce company and the developer understand your company’s unique goals and can create customized apps that align with them. This guarantees that your staff works with the best tools and features available.
2. Integration with Third-Party Applications:
A Salesforce developer can assist you in integrating Salesforce with other suitable third-party applications. This streamlines business processes and allows users to complete tasks on a unified platform.
3. Maximizing Platform Capability:
A Salesforce developer can help you use the full potential of the CRM platform by combining your Salesforce database with another application.
4. Implementation of Salesforce Features:
Salesforce is a large platform with many features. A Salesforce developer can help you implement a “Cloud” tailored to your needs and requirements.
To summarize, the key to finding the right Salesforce company, regardless of where you look, is clearly understanding the specific role and skills you need.
With the ever-growing demand for Salesforce developers projected to triple, businesses can expect to benefit greatly from their services, as evidenced by the estimated $1.2 trillion in revenue from Salesforce Cloud Services predicted by IDC from 2019 to 2024.