In the modern day, more than 71% of people across the world have Smartphones for their daily activities. A recent report shows more than 7.6 billion people will be using Smartphones in 2025. In 2023, mobile commerce has reached about $510 billion in revenue, which will increase to $710 billion in 2025.
These have led the business to shift the approach to mobile application development extensively. It would quickly provide customers with a better shopping experience.
What Is a Mobile Commerce App?
Mobile commerce app or eCommerce app is the software allowing the user to do quick shopping easily. These are convenient options for people to quickly improve the stability of reaching the business anywhere.
Businesses can easily hire mobile app developers to create the best online store, even without hassle. There is no need to spend more money developing the business’s official app. Mobile Commerce has widely taken over the eCommerce industry.
Recently, 65.7% of eCommerce sales have been received from mobile devices. Many people have been using portable devices to make shopping effective. Mobile phones are just an arm’s reach away from improving the business with better convenience.
Standard features of mobile commerce apps are:
1. Displaying Product Information:
Usually, the product pages will show necessary info such as images, videos, descriptions, and more. These also convince the customers to make a quick purchase decision.
2. Search And Browse:
Mobile application gives you relevant results for searching the specific product or even the latest developments.
3. Shopping Carts:
The Shopping cart feature allows customers to add products and change quantities.
Hire Professional Mobile App Developers from 21twelve Interactive!
4. Track Order Status:
It is a fantastic feature for customers to know the whereabouts of the order
5. Customer Support:
The Customer support app is perfect for customers to reach your business
6. Providing A Reward Program:
The feature increases the conversation rates with better customer engagement. It makes the purchasing decision more accessible, engaging with other features and referring friends.
7. Push Notifications:
The Push notifications feature also efficiently allows the store owners to notify customers about the products easily
8. Multiple Payment Options:
The feature provides multiple payment options for seamless and easy checkout.
Global Mobile App Market:
The Global Mobile Application Market Size has widely increased with the faster developments. The app market also gained a better range of profit. Based on a recent report, the revenue reached more than $430.90 billion in 2022.
These are also estimated to grow about 10%, resulting in $614.40 billion by 2026. Many businesses seek quick and reliable app development to reach more customers quickly.
The tendency of application download statistics also remains positive in the year 2023. These provide businesses a remarkable opportunity for app developers, advertisers, and owners.
Benefits Of Mobile Application Essential For Business Growth In 2023:
In the modern era, mobile shopping apps have grown at 54%, the highest rate compared to other apps. 85% of online shoppers also prefer native eCommerce apps to eCommerce websites.
1. Increased Revenue:
Online shopping is one of the fantastic trends that most consumers are comfortable with. These also allow quick searching and exploring options for the desired products. The hybrid app development process saves more time and effort than visiting conventional physical stores.
More than half of online orders have been processed with mobile. These also require minimum effort to search and explore the products or services. The app market reached over $206.73 billion in 2022 and will be estimated to increase by 13.4% in 2023.
2. Competitive Edge:
Investment and the cost of the business of mobile apps are not higher than other methods. Growth in the mobile internet also gives a better edge over its competition.
Making rapid cross-platform app development is also helpful for the users to access the business without any hassle. The method involves creating software applications compatible with more mobile operating systems.
3. Improves Customer Loyalty:
There is a broad spectrum of App categories available. These include games, social networks, photos & videos, books, education, and more. It is convenient to make the Android app development for all these categories and helps the user with better access.
Viewing the app market also assured better business opportunities. The app niche also generates better revenue with gaining better growth potential. Mobile commerce markets also improve customer loyalty for buying anything and anytime.
4. Gaining Geo-Targeting Marketing:
Mobile application development is also a better way to engage customer interest. These are also suitable for easily.
- Communicating with the customers
- New services
- Promotional offers
- Enhanced features
- Discounted rates
Reaching a larger audience is a more efficient option with the app development for the business significantly. Direct communication also gives better valuable information even regarding the product and service. The process helps understand market demand as well as improve sales quickly.
It will be a more excellent way to access the customers based on the following:
- Shopping Behavior
- Geographical Locations
5. Better Customer Engagement:
The most important part of marketing is business-to-customer communication. These are important for maintaining customer loyalty, even with reverse contacts.
Most customers also like to access the app with minimal lag time. The method would be helpful for companies to build better brand loyalty quickly. The innovative online help desk and support systems are perfect for maintaining critical relationships.
6. Enhanced Business Visibility:
There has been a vast shift in people looking for products and services in the business world. Getting the best ios app development assures you with building the mobile application to run smoothly.
People are looking to get quick access to business products and services worldwide. The mobile application lets the business provide customers with sharp features. It also improves better visibility of the brand and targets the audience.
7. Improve Shopping Experience:
Customers especially demand better flexibility while shopping. Typically, mobile apps also allow customers to deal quickly with offline and online orders.
Mobile application development gives a better opportunity to check products/services even from across the world. Mobile apps are also enabled with AR/VR technology to provide customers to try products virtually.
8. Reduces Marketing Costs:
The push notification feature also lets the customers quickly get inexpensive advertising. These also involve direct marketing of the products and services without hassle.
Business with mobile app makes them an utterly affordable option. The process is helpful for the customers to reach the company conveniently.
9. Enable An Omnichannel Approach:
Developing the mobile app enables a better omnichannel sales approach. It would provide the customers with a seamless shopping experience. Well-experienced and skilled app developers are specialized in the complete development of Android and iPhone applications.
Omnichannel access also allows customers to make purchases from anywhere easily. It is also the most convenient way to improve the omnichannel experience with a mobile app. The method will enable customers to purchase even from their Smartphones easily.
10. Support Marketing:
Analyzing the customers’ behavior is quite efficient with the app development process. The marketing team would quickly build the right strategy to provide a better personalized experience efficiently.
Usually, the advertisements on the app would require lower costs compared to the traditional methods. Marketers could easily use the App promotions to target specific groups. It will be a significant way to create rapid demand.
11. Easier To Collect Customer Data:
Generally, Customer data mining is similar to gold mining for the business. Mobile apps also allow us to collect customer data without any hassle quickly.
Collecting information about the customers’ behavior or motive when using your business applications is convenient. You can easily integrate with other social media platforms to reach feedback and get marketing.
12. Better Communication:
Developing secure and fast mobile apps lets you quickly get quicker accessibility. The mobile application development gives you temporary access for customers with Push notifications.
These also have more than 5x higher engagement rates compared to email. There is no reach restriction available as that of social media. Mobile apps are a practical option for targeting users across Android and iOS.
13. Available 24/7:
Mobile applications also provide better access to goods and services anytime, 24×7. Apps offer a more accessible option to access data compared to websites. These would also be providing personalized messaging aspects.
There are also offline apps available for the users to engage the business. 24*7 accessibility of apps also affirms users to keep applications to improve long-term benefits. More than 92.3% of Smartphone users will use voice assistants in 2023.
The benefits of developing a mobile application for your business are plentiful. Investing in this method is efficient for your business development with maximum revenue. This giant leap is also an excellent way to keep your business open 24 hours daily.