The design carries a purpose that is making sure the most significant structure of the composition has the prime focus. The principles of design are the codes of conduct a designer should attend to develop an appealing piece of art which precisely convey its true meaning to the audience. In a survey conducted by statista, the anticipated profits of graphics design service in the American will sum up to $11.4 billion by 2022.

Most of us feel that a major part of designing incorporates creativity. Enthusiastic beginners of designing field may just go ahead with a splash of colors, combing some youthful templates and believe that they are up with something fresh and appealing, but mind you! It’s just a piece of incomplete design. So, what are the principles of design?

Designing is an authority that requires you to follow certain codes of conduct and function under the principles to come up with appealing designs. Let us check out the elements and principles of design.

The Components of the Design:

The basic components of the design are:

☛ Line

The linear markings crafted with brush or pen or the border designed while two shapes interact.

☛ Direction

Lines have directions like Vertical, Oblique or Horizontal. Vertical direction delivers firmness, protocol, and vigilance, Horizontal direction emphasized on strength, restfulness, and peace whereas Oblique direction suggests motion and activities.

☛ Shapes

A shape is a specific geometric (well-defined one like a circle or a square) or organic (natural) zone. A positive shape unintentionally develops a negative shape.

☛ Size

Size is considered as the connection of the zone engaged by one shape in comparison to another.

☛ Hues

Hues are the light bounced back from the objects they have 4 major features:

  • Names like black, blue, green, etc.
  • Value like the proportion of darkness or lightness.
  • Intensity like vivid or dull.
  • Texture

Texture defines the quality of the surface like smooth, rough, shiny, etc.

The Principles of Design:

The principles of design are the aspects utilized to manage and settle the components of the design.

☛ Contrast

The greatest struggle designers face is while the clients desire some vivid burst of hues, a little more contact.

Contrast is a principle of design that implies how various components are used in a design. Their variations help to make some components stand out. It is a very essential facet of developing an appealing design. The text becomes bleak due to the lack of contact.

The backdrop needs to be of a different hue component than the text so that they function melodiously together and are clear.

☛ Proximity

Proximity develops a correlation among elements. It offers a central point. Proximity doesn’t imply that the components have to be put together, it means that they must be visually related to each other.

☛ Balance

Every component which is a part of your design like color, shapes, lines, etc must have visual weight. Some components are hefty and seek attention, whereas others are feathery. The manner in which these components are presented should deliver stable vibes, and this is what principles of design balance stands for.

These are bifurcated into two:

  • Symmetrical design framework makes use of components of similar weight on both sides of the virtual median line.
  • Asymmetrical design framework makes use of components of dissimilar weight.

Little eccentric design delivers stability among vivid pictures and moderate composition.

☛ Alignment

The principles of design art, and alignment permits us to develop structure and coordination. Aligning components together aids in developing an optical relationship between them.

☛ Proportion

Proportion refers to the optimal weight and size of the components in typography and their creation with each other. This aids in developing the design by bifurcation them into segments rather than as a whole.

Proportion can be attained only if every component present on the design is definite and precisely arranged. Once the techniques of alignment, contrast, stability, and contrast are grasped, the principle of proportion evolved automatically.

☛ Emphasis

The emphasis takes care of the zones of the design which are expected to pop out. Mostly, these principles and elements of design imply the most vital data which the design needs to deliver.

While developing a poster for a book fair, you need to ponder on the following:

  • Which part of the information the audience, is curious about?
  • What are the venue and the date of the book fair?
  • What is the cost of the entry ticket?

Develop a framework, and arrange the information based on the level of priority. If you feel the name of the book fair is the most vital information then arrange that in the center or make it the largest component of your poster. You can even utilize the hue theory and try blending vivid hues to make the name stand out.

If you do not have clear ideas and perception about what you are trying to deliver to your audience at the very start, you won’t be able to come up with a good design.

☛ Hierarchy

This principle of design hierarchy is directly connected to what manner people comprehend your content. This underlines the significance of components within the design. The most essential piece of content should hold maximum visibility.

You can develop a hierarchy by using framework, size, and typography. Hierarchy can be simply exemplified by using headings, and titles. Maximum emphasis should be laid on the title and hence they get instantly identified. Heads and subheads should be drafted in a manner that depicts their significant connection with each other.

☛ Repetition

Repetition is a stunning manner to fortify ideas and concepts. It aids in amalgamating designs with different components. It can be performed by various techniques like using similar hues, fonts, shapes, and other components of a design.

While restricting, yourself to two robust font styles or two major hues, you will instantly figure out that you have to reuse things, and that’s absolutely all right, as repeating things binds the design together.

☛ Pattern

Pattern refers to the reoccurrence of various designs and components which function together. The most obvious instance of this is the pattern of the wallpaper.

Although, in designs, patterns can also be accounted for as a matrix of how particular components are designed. For instance, Top navigation is a design pattern that most individuals surfing the internet must have used.

☛ Rhythm

The area left between reoccurring components results in the creation of rhythm. There exist 5 major kinds of optical rhythm which designers mostly develops;

  • Alternating rhythms trail a set of patterns that reoccurs in a constant manner.
  • Flowing rhythms trails curves and bends, just like wave flow.
  • Progressive rhythm alters as they progress, with every alteration it attached the previous repetition.
  • Random rhythm doesn’t carry any perceptible pattern.
  • Regular rhythm follows a definite pattern to be followed.

Rhythms can be utilized to develop different emotions with flowing or progressive rhythm excitement can be developed. All this is based on the manner in which the principle of design rhythm is implemented.

☛ White Space

White spaces often termed negative spaces are the only principal guide about what should be eliminated from the content. White spaces are specifically vacant spaces around the components of your design.

Beginners should consider it as a critical area. Most of the time, making the design airy can enrich its appearance.

White space develops organization and hierarchy. It’s a human tendency to relate airy composition with elite and significant vibes.

Moreover, it will converse a completely different conception from your core composition which will create a greater level of consumer indulgence.

☛ Movement

Reconsidering the instance of the book fair, if you prioritize the name of the fair to be the most significant information of the composition, and next comes the venue and date. In what manner will you convey this to your customers?

Movement is managing the components of the design so that the eyes of the seekers move from one piece of information to the next based on the priorities you set.

The movement develops a tale and narrates your work. Principles like balance, contrast, and alignment function towards fulfilling your objects but without appropriate movement, your composition will not be successful.

Have a glance at your design and if anywhere it seems that the components are way too big, or too bright you need to alter things to create a perfect sink.

☛ Variety

Different variations and variety in design aid in developing virtual interest. The lack of variety creates a dull and wearisome composition, because of which the audience shows no interest. Variety can be developed through different techniques like using hues, pictures, typography, shapes, and much more.

Although, adding variety with the sole purpose of adding partitions is useless. The variety must strengthen other components present in the composition and must make it interesting and virtually appealing.

In the backdrop, a variety of hues and shapes can be used to develop the interest of the audience where the real significance can be given to the text.

☛ Unity

Advertisements in magazines that make use of various kinds of fonts leave a lasting impression on our minds. Unity as a principle of design is cited as in what manner the components of design function together.

There must be a transparent connection laid between visual components. Unity aids in making sure that ideas are conveyed in a precise and comprehensible manner.

Design with proper unity seems to be well managed and is of top-notch quality in comparison to the design of bad quality.

Using a particular hue across the design with uniform proportion and typography, develop the essence of unity.

☛ Typography

Typography refers to the manner in which the text is present in a design. This consists of the type of fonts used, spacing, and weight.

Good typography composition generally causes an impact on other principles of designs like repetition, movement and such.


Principles of designs is a topic which always stays in limelight along with designers. Comprehending and executing the design principles like principles of design movement, principles of design definition mentioned above is very significant to develop a successful and well-organized composition.

The principles of designs form a significant facet of a successful design and must be used to develop the best possible experience for users.

The main aim of designers must be to comprehend how different principles of design like correlates with each other.

Observing the work of other designers helps to execute their concepts and construct their personal design is seen as a precious step in mastering the art of developing a good design.

Although it’s likely to develop a good design without having knowledge about the components and principles of designs that will completely be based on the instincts of the designers. Using elements and principles of design like principles of design proportion help in securing the time, energy and hard-earned money of designers.