Each internet retailer has its own unique business plan. Visitors to a website generate revenue for many people. If you’re just getting started in the e-commerce world, choosing a business plan might be a daunting task.

Choosing a different eCommerce business model is critical to the long-term viability and profitability of your business. But when it comes to designing an eCommerce business, many individuals make the error of focusing only on the specifics and forgetting that all this relies on what you want to sell and how you plan to sell it. An eCommerce business may be a considerable source of revenue if it is properly performed.

What is the e-commerce business model?

When it comes to selling products and services online, the term “eCommerce business model” is used. It is important to note that there are a total of six different ecommerce business models, namely: B2G: business-to-government, B2B: business-to-business, B2C: business-to-customer, C2C: consumer, and B2B: consumer (B2B2C).

You need to identify two things in order to select the proper eCommerce model for your organization. To begin, you’ll need to figure out who you’re going to be selling to and how you’re going to market your product. 

The next step is to develop a strategy for your online store. This will help you determine how people will find and interact with your brand. The last step is to determine what would work best for your eCommerce company in terms of a delivery structure.

Hire professionals to choose the best suitable eCommerce business model!

Types of eCommerce Business Model

eCommerce is a business strategy that allows companies and customers to buy and sell goods via the internet. There are six main different types of e commerce business models:

  • Business to Consumer (B2C)
  • Business to Business (B2B)
  • Business to Government (B2G)
  • Business to Business to Consumer (B2B2C)
  • Consumer to Consumer (C2C)
  • Consumer to Business (C2B)

When you’re starting or developing an online shop, you’ll need to examine these six business classes and the five main distribution types.

1. Business to Consumer (B2C)

As the name suggests, B2C marketing is when a firm sells its goods or services directly to consumers. It’s the most common sort of business out there. B2C online shopping is easy to understand. 

A B2C transaction occurs every time you shop at a supermarket, dine out, see a movie at a cinema, or have your hair cut. You, the customer, are the ultimate beneficiary of the goods and services provided by these firms.

Direct sellers, online middlemen, advertising-based, community-based, and fee-based are all examples of B2C business models in eCommerce. The most popular business strategy is that of direct sales. When people shop online, they are referred to as “e-tailers.”

An online intermediary is a firm that connects buyers and sellers and takes a percentage of each sale. Information is provided for free under an advertising-based model, and the site earns revenue from the ads that appear on it.

As a community-based site, Facebook uses demographic and location-based targeting to generate money. Finally, fee-based firms like Netflix or subscription-based newspapers offer information or entertainment to customers for a cost. Online B2C sales have been on the rise in recent years. 

As more and more people buy for their necessities online, many conventional brick-and-mortar stores are either shutting or changing their business models to include internet platforms.

Firms that use a mix of brick-and-mortar and internet sales platforms are known as hybrids. Many organizations combine these tactics with an omnichannel e-commerce strategy in order to provide the best possible experience for their customers. 

Some organizations, for example, now allow customers to purchase things online and pick them up at a nearby location. Customers may often return anything purchased online to a local shop for a rapid refund or exchange, which is something that many firms offer.

Businesses must depend on a platform that can be swiftly and easily adapted to new client requirements without incurring delays in service in order to effectively execute the B2C eCommerce model.

2. Business to Business (B2B)

Business-to-business (B2B) ecommerce business model refers to the practice of selling goods and services to other companies directly. B2B ecommerce may be divided into vertical and horizontal approaches.

The clients of vertically oriented firms are those in the same industry. You may reach clients in a wide range of sectors by using a horizontal strategy. A broad range of benefits and drawbacks may be found in each strategy, such as the advantages of vertical market expansion and in-depth industry knowledge over horizontal market coverage and diversification (horizontal).

It’s possible to make money via either route, but it’s important to analyze your product and consumer base before making a decision. In the past, B2B companies were constantly lagging behind their direct-to-consumer competitors when it comes to commerce innovation and digital sales. 

In many companies, sales representatives were the major revenue-generating channel because they were good at price negotiation and coordination. B2B buyers have become more tech-savvy in recent years and share many of the same needs and purchasing habits as consumers. 

In today’s world, consumers have come to anticipate and even demand a wide range of services that cater to their specific needs. To stay up with consumers, B2B firms are increasingly relying on ecommerce, despite the delayed adoption of digital methods. 

3. Business to Government (B2G)

Direct sales to government agencies (B2G) is a kind of business to business (B2B). These agencies may come from many levels, including municipal, regional, state and national.

Ammunition sales to the US Army are an example of a business-to-government interaction. When a private engineering firm sells its engineering services to a county government to create a new water and sewage infrastructure for the town, it is an example of a local B2G connection. Companies frequently bid on government projects when RFPs are announced (RFPs).

Government entities are extremely different from other companies or customers when it comes to dealing with them. Deals in the government sector proceed significantly more slowly than those in other industries because of the red tape involved. 

Ecommerce companies, like any other, can participate in government contracting processes. Many government organizations, in contrast to many B2C transactions, are reluctant to make orders directly via an eCommerce website. This does not apply to everyone.

For example, a local government agency may purchase a component for a piece of equipment directly from an eCommerce firm. The size and scope of the agency, as well as the urgency of the situation, all have a role.

4. Business to Business to Consumer (B2B2C)

Products are sold to another business, which then sells them to end users through B2B2C ecommerce. When a wholesale distributor sells products to retail shops, the retailers then resell the products to consumers, this is an example of a B2B2C arrangement. 

It is important to understand that the B2B2C model is made up of three distinct entities: the first company (the business of product origin), a middleman, and the end user.

The B2B2C paradigm may be applied in a variety of ways in eCommerce applications. Companies may work together to promote one another’s goods and services, with the partner receiving a cut of each sale.

The acquisition of new consumers is the key benefit of the B2B2C business model for eCommerce enterprises. It’s a critical factor to keep in mind for startups in the e-commerce space looking to rapidly expand their customer base.

5. Consumer to Business (C2B)

It is common to conceive of commerce strategy as a beginning point for a firm. There is an increasing preference for consumer-oriented approaches such as Consumer to business.

C2B eCommerce is a concept in which consumers sell directly to businesses. People (freelancers and contractors) are able to post their skills and job on websites like this most often. 

Businesses often seek or bid on a person’s time on these platforms and then pay that individual directly.

Upwork, a freelancing network that links businesses with freelancers, is a well-known example of a C2B company. 

As a “marketplace for work,” it enables organizations to locate and source project help, from software development and content production to UX design, as well as financial necessities like accounting or submitting tax returns.

Similar to Upwork, these websites link companies with freelancers who are willing to offer their skills to them. Ultimately, what’s being sold here is the capacity for consumers to spread awareness of a company through their social media networks. Consumers may determine their own prices and get greater awareness by using this business model, which is one of its main advantages.

6. Consumer to Consumer (C2C)

The consumer-to-consumer business model is one that is less often considered. Companies like eBay, Craigslist, and Esty have helped the notion take hold in the digital age. Customers sell directly to other consumers via C2C eCommerce. 

Third-party websites (like the ones we described before) or marketplaces make this feasible by facilitating transactions on behalf of buyers and sellers. Small companies and even amateurs may sell their items on these eCommerce marketplaces at their own prices without having to manage their own web storefront.


Finding a niche in which your new business may prosper requires answering a series of questions that we’ve discussed. The importance of planning cannot be overstated, yet innovation does not occur in a vacuum. It’s time to put your product or ecommerce development services into the hands of the public and begin to modify your company depending on the feedback you acquire.


When it comes to Amazon, you might think of it as a B2B or a B2C corporation. Because of Amazon’s wide selection of items, more and more small companies are turning to it for supplies.

It is important to focus on established strategies and platforms such as SEO, Social Media, PPC, Affiliate Marketing as well as Email Marketing in order to get the most out of your efforts.

A great business model is built on a solid foundation of a sound business model. You’ll get solid answers to important questions about your company and a clear picture of where you want to go in the future.