This decade has witnessed a sharp inclination towards mobile application considering the rapid rise in usage of mobile apps. In 2020, the craze for World Wide Web and web applications is predicted to shift towards mobile app technologies.

People tend to use the Internet for information, gaming, entertainment, work, etc. more on Smartphone than on Personal computers. The fundamental reason behind this is the ease of use and portability of Smartphone.

The rapid rise in usage of mobile apps has put untold pressure on app developers to be ‘Best of the Kind’ in the market.

The world today is app-centric. Most of the population today has a smartphone and access to the internet due to the network infrastructure boom and affordable mobile manufacturing.

From booking cabs to a doctor’s appointment, we do it all on apps now. App Annie states that app-generated revenue might hit 190 billion USD by 2020!

So, in this saturated app market, how do you make Successful Mobile Applications? But the first question is what makes a mobile app successful?

15 Important Points for Successful Mobile Applications:

1. Research

The first and, possibly, the most critical part of what makes an app successful is research. Since mobile apps are everywhere, somebody somewhere already might be doing what you want to do. You want to do research to observe your competitors, and also to understand who your target audience will be.

You can begin by asking yourself: what makes my app different? And who is my app for? This pertains to the value your app provides, its unique logo or algorithm and so on. Your marketing capacity alone could make or break your app.

2. Offer Value

Good app creation ideas solve a particular problem identified by a target group of users. Even the most basic kind of entertainment, such as Candy Crush, offers stress relief and makes people less bored when they are traveling.

The app should provide an essential advantage to the user so they get encouraged to download and use it. A good app combines technology, customer needs, and business goals in an intelligent way.

3. Application Workflow

The way your app moves from one step to the next is what defines the workflow. This might appear negligible and you may think you don’t need to consider this but most successful apps have a particular flow created for it that is planned down to the minutest detail.

For example, how users interact with your app is crucial. If it’s too difficult to work, they won’t want to use it. If it doesn’t have many features and below-average diversity, they won’t want to spend their time on your app.

Users may not notice it immediately but the transitions you choose from one screen to another is also another significant part of the workflow. This is among the most subtle ways you make Successful Mobile Applications.

4. Intuitive Navigation

With workflow, you move from one page to the next, and with intuitive navigation, it is the particular details of getting from one page to the next. When you pay attention to details, it allows you to create amazing intuitive navigation – button placement, pop-out menu, top bar navigation, and so on.

Spend some time on the structure of your app because you want to ensure your user can get to the next page as fast as possible without needing to think where they have to click next.

5. Color Scheme

Color psychology is the study of how colors affect emotional responses. And this has a major part to play in developing Successful Mobile Applications. Colors you choose will have huge impacts because they are the first things your users will see.

The concept here is that colors should subtly represent your app while someone is going through it. Customize your color scheme to what a user is possibly taking from your app.

An app that is visually appealing will definitely keep your users engaged and provides possibilities for branding objectives. Choose colors that are already prominent as a brand. For example, Zomato’s red is in all of its products.

6. Device Orientation

As human beings in this time and age, we all have interacted with many kinds of devices, from phones to tabs to smartwatches. So, even as a developer, you have noticed how orientation changes with devices. Some are in landscape view while others are in portrait view.

So, how does this matter? Well, orientation affects the way users use your app. Say your app has 4 drop-down boxes that sit side by side from right to left.

Now, picture it in portrait view where all the text will be crunched making it impossible to read. This will affect the app’s popularity greatly.

7. Mobile-first Development

While mobile-first development is crucial, you also need to consider for tablets – this is among Important Points for Successful Mobile Application. You need to pay attention to how elements on the screen move if it changes from a small screen to a bigger one.

A simple thing like this can easily transform the number of people installing your app. In other words, the more people can avail of your app, the more they will download it.

8. Consideration of Previous Software

Among the most Important Points for Successful Mobile Application is how far back you want to create your software for your app. Remember that not everyone will have upgraded to the latest mobile phone software.

This implies that they may still be using their old mobiles. When you add flexible features like this, you stand to gain more users.

9. Prototyping

Now that your plan is carefully prepared and you have all your components ready for the designs, you will be moving onto prototyping next.

This step in the process is when you actually incorporate everything you have prepared to really understand the product you have made.

The prototype is a basic model that can provide you the guarantee that your idea is great or if some portions of it need to be tweaked. This is probably one of the most critical steps to creating Successful Mobile Applications.

10. Web App Integration

When you are totally satisfied with your prototype, now you consider whether you want to just be accessible on the app store or are there other things you can add to the web app on your website.

This can offer plenty of design versatility, enabling users to respond with the data that was once accessible on their phones. If they don’t have their smartphones with them, they can still access the app from a device in their office or home.

When you think about the entire user experience, consider this as well.

11. Monetization Model

Developers everywhere primarily select to monetize apps by applying several business models based on advertising. Video ads are among the most chosen streams of revenue. Purchases in-app are also preferred by app owners.

There are many business models to choose from and all of them have their pros and cons. To select the one that suits your app, it is a good idea to begin by evaluating what competitors are doing. If something works for them, it might work for you too.

However, not all Successful Mobile Applications have to produce earnings. There are apps, for instance, for organization use, that have various advantages. Sometimes you create apps to save money or improve business processes.

12. Scope of Features

It is usual that you spend a lot of time thinking about the app idea. You have visualized it already, imagined all the amazing things it can do and have figured out all the features that may improve its functionality. Integration, payments, notifications, social sharing – they all feel necessary.

While it may seem useful, but for now, you need to focus on what you really need for your app. Each feature will block the progress of the main feature.

You can’t focus on the wrong end of the cycle, you will either lose quality or time. Excessive features might feel like a great idea, but it is often not. Users need the simplest way to deal with their problems, so less is more. This is among the key features of a successful mobile app.

13. Choice of Right Technology

How the app is developed is as important as the way it runs. If you want to develop Successful Mobile Applications, then you need to choose the right technology for it.

  • Native Apps: Natives apps are for particular mobile platforms—Android or iOS. These OS only support one kind of programming language. Native apps increase the functionality and hardware of devices massively, which increases the user experience.
  • Cross-Platform Native App: Apps made using this method apply shared Software Development Kits, but they still work natively. Flutter and React Native are the popular technologies applied to code cross-platform native apps. This one is a cost-effective approach.
  • Hybrid App: These kinds of apps are compatible with all OS and devices. Fast deployability, cost-effectiveness, and portability are the three primary reasons for this approach’s popularity. When you use this approach, you just one codebase and apply it to every platform.

14. Safety

An unsafe mobile application postures a substantial menace to the whole system. And since we store and work on our devices, keep sensitive data such as medical data, payments, banking information, etc., app safety is critical.

Here are some standard security procedures you must follow:

  • Customary encryption of personal data, including encryption of API communication, the local database, or cache
  • Proper cryptographic key administration and user session support
  • Common OWASP-recommended tests that you can get with a mobile safety inspection

15. Third-party Integration

Third-party integration can improve your app, promote user retention, and enhance the total user experience. Take the example of Google Maps for the Uber app.

With this integration, Uber can show you how fast your route is, where your ride is presently, or even how much the distance will cost you.

Therefore, it’s an excellent idea to promote the reliability of your app. Combining it with what people using already makes it simple to give a common experience.

Additional Points for creating Successful Mobile Applications:

☛ Choose the Platform and Backend

When you are planning to develop a mobile app, the first step involves being very precise in choosing the mobile platform whether it is iOS or Android.

Moreover, nowadays most of the apps are API driven and work with the local database, but as a developer, you must analyze the need for backend and database support.

☛ Native or Hybrid

Native apps are mainly built for mobile operating systems whereas hybrid apps are built using HTML, CSS, Javascript that are wrapped in Native apps and can run on web browsers as well.

Both have their pros and cons; you can choose which type you require.

☛ Target Audience

Well, another aspect to mull over is the type of audience your app is being designed to impact.

It is an vital pre-requisite because the inflow, outflow of the modules must designed for compatibility with how the end-user will be using the application.

☛ Competitor Apps

You must analyze your top 5 competitor similar apps on the store if your apps don’t have a unique niche.

Understand the flaws in them and introduce something better and add to users which will help you cross an extra mile to win the race.

☛ App Budget

Having a clear-cut initial budget will help you streamline the processes accordingly.

In the long run, it will help you to calculate profits and save you from uneven expenses.

☛ User Interface matters

Offcourse user interface does matter. The UI design of your mobile application must be user-friendly and aesthetically pleasing.

You must follow a consistent user interface convention to make it compatible with different types of handheld devices.

☛ Pay attention to ergonomics

Ergonomics is in actual the study of people’s efficiency and usability in a specific working environment.

The mobile application must developed keeping in mind how exactly users hold Smartphone and where their finger lies when using a particular app.

☛ Plan your acquisition campaigns

While the application is in a developing stage, you can plan the marketing campaign. Ads must served to the right audience with the interests as per your mobile app.


An app begins with an idea, but taking it to fruition requires many things. With this checklist, move on to create a successful app business for yourself.

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