The days are gone when link building was just a matter of quantity and quality. These days, quantity is not considered in terms of links. What important is the quality of the backlink? Many fake ways will help you in generating a good number of links. But these link-building strategies are not good for your website and blog. Neither will this help in boosting your organic traffic. Link-building strategies now are a different ball game.
Though there are many different best link-building strategies available, you need to the patient as inbound links are not easy to make.
It takes a gradual process. For the pages, you try to build the links that decide the quality and the authority of those pages.
Hence, these links play a very important role in determining how high your blog, page, or article is going to rank in search engine results.
Organic link-building is the first type of best link-building strategy that not everybody follows. This type of link building does not have to do anything with automated systems.
The automated systems of link-building strategies for SEO are usually frowned upon and are not acceptable by Google.
Therefore, in this post, we will tell you the best link-building strategies that will surely skyrocket your organic traffic.
All you need to do is stay until the end and follow all the strategies and execute them correctly with consistent efforts. So, let’s get started.
Also, before we directly jump onto the link-building strategies provided by the best digital marketing agency. We will first understand what exactly link building is and why it is important to do that.
What is link building?
Link building is the practice of hyperlinks. These hyperlinks are also known as backlinks.
Hence, the backlinks are connected to a website with the motive to improve the search engine visibility and the ranking of the website.
Some of the most common practices of link-building starts are;
- Content marketing
- Building useful tools
- Broken link building
- Email outreach or email marketing campaigns
- Public relations
Why is link building important?
It is a most common question that many people think about. That is just because you do not have the right knowledge of how important these link-building strategies are.
There are search engines that ranked their search results which are entirely based on the content of the page.
But when it comes to Google, their now very famous page rank algorithm has turned the tables for everyone. Instead of simply analyzing the content of the ages, Google looks at how many people are linked to that particular page.
Also, its been 20 years, that search engines have been following the algorithm, and to date, it is one of the best ways to analyze the quality of the web page.
Hence, to conclude, we can say that Google now focuses on the quality of the backlinks and not on the quantity.
Best Link Building Strategies:
So, let’s get started and learn about the best link building strategies for SEO
1. SHARING AND CREATING VALUABLE CONTENT
Whenever you go to a market to purchase something, you always invest in something worth that amount of money. The same goes for your content; if you do not create valuable content, you will always have poor rankings.
As no one will share your content or engage with it, you can think of creating a variety of content through blogging, infographics, GIF graphics, or videos.
Content is king, and you need to slay that by making your content absolute king. Once you start creating quality content, you can easily create some quality backlinks to your site by simply showcasing your expertise in that particular niche.
Providing relevant material of your niche constantly on your website or blog will encourage people t trust you and will engage them. This will eventually increase the number of shares and likes on your content too.
Hence, blogging is one of the best ways to rank higher on SERPs. You can also focus on your older content and keep updating it.
Also, I always chose quality over quantity. As long as you are creating valuable content, the bloggers in your industry will link to your content.
Having relevant backlinks from other sources will increase your blog’s domain authority, URL authority, and trustworthiness.
2. USE STRATEGIC GUEST BLOGGING METHODS
According to a webpage FX, nearly 46.2% of the site ranks high in the search engine because of the organic and authority backlinks.
Many companies these days are entering into blogging and are embracing it due to the boost in the business they get and the organic traffic they achieve through it.
On average, the companies that focus on consistent blogging generate 97% more inbound links and 55% more visitors. Guest blogging is hence gaining popularity these days. Strategic guest blogging will help you in ranking higher easily.
For that, you need to search those already high-ranking blogs and get your content published on them.
To search those blogs, you can go ahead with google and enter the title for you. You are searching the guest blogs.
Before you finalize any blog to pitch in for guest blogging, make sure to study the audience and have a deeper look at the blog’s existing statistics for better results.
Once done, you can pitch them for guest blogging, and voila! You can start getting ranked! Hence, one of the most creative link-building strategies.
Social media networks have revolutionized marketing. Therefore, social media can be boon for your best link-building strategies.
You can create an amazing rand value by being active on social media and sharing new posts, images, and videos relevant to your business.
Being consistently active on social media will boost your engagement. Even if you are new to social media, you can be consistent and share images, posts and content. That will expose your brand URL to more people.
Hence, the target audience will eventually share your posts. It will eventually improve your link profile and bolster your overall visibility.
With the help of social media strategy, you can also create a variety of content to make viral with consistent efforts and the right quality of content.
4. LEVERAGE THE BROKEN LINKS STRATEGY
The broken link strategy is the best way that you can go to create powerful backlinks.
It is also one of the best link-building strategies for bloggers and content makers who are busy and do not have much time to write content for your blog or a guest post.
It is a very simple link-building strategy. For this to execute, you need to search for the blogs that have dead links.
These are the links that do not work or are usually filled with some sort of error. Once you find out those links, the blogger replaces that link with a link to similar content on your site.
You can easily replace those dead links with some relevant content on your website. That will hence provide you with a valuable backlink.
You need to invest more time searching the right deadlinks and pitch in to replace those links with your source content. This link-building strategy will also get good organic traffic to your blog.
5. LINK RECLAMATION
Link reclamation is one of the most straightforward link-building strategies. This method is readily available for websites.
The main concept behind this link-building strategy is to reclaim a backlink to your site that existed previously but is now broken or removed, or dead.
You can use various SEO agency services and tools to type in your brand and find all the unlinked mentions across the web.
Even you can use tools like Moz’s fresh web explorer. You can also use the specific page search operators to find the mentions of your brand and check whether the page provides a backlink to your website.
From there, you can get the details and hence, reach back to the publisher and request a link back.
For better results, you can also update google search alerts to your email address. Whenever your website or brand name is mentioned, you will get notified.
It will make the process easier for you. This will help you stay consistent with the method and get you a good number of quality backlinks.
6. GROW YOUR BRAND
It is popularly said that before you launch externally, make sure that you make a website launch checklist. Your brand is YOU. Personal branding is a key to creating authentic backlinks.
Once your brand starts growing, people will naturally start linking to your content which they will find extremely valuable.
Earning natural links is the best way to increase your blog and web page authority. For that to happen, you have to make sure that your content is creative and informative enough to encourage people to link them more.
Accordingly, you can also get 97% of the more inbound links that will gradually improve your search engine rankings with a higher amount of organic traffic.
7. CHECK COMPETITORS BACKLINK
According to recent studies 50% of the time, if a site ranks higher on search engines, that is only because of the powerful and natural links. So, now the question comes, why is it very important to stay updated with our competitor’s backlink?
Well, if you are planning to rank higher on search engines, then you have to!
Google is constantly changing its ranking factors, and most of all, Google wants you to earn backlinks, not just build them. Earning those backlinks is more relevant than blindly building using one link-building strategy.
Also, if you see that your competitors are ranking higher on search engine results, then they are definitely on track.
Whereas, if you are ranking a little lower in the search positions, then you are doing something wrong. But instead of getting frustrated, you can simply learn from them and use tactics to make your blog rank higher.
Spying on your competitor is also a very powerful technique that will always keep you updated with powerful link-building strategies.
8. REVERSE ENGINEERED COMPETITION LINK BUILDING
Make the optimum use of your search engine optimization tool. You can simply search for your competitors and download the list of their backlinks.
Now, filter your spreadsheet with the extensions like gTLD (.com,.org, .de, etc.). You can also use the parameters like DA, PA and traffic and total unique referrals, and other metrics to get the details of the best-quality backlinks.
The entire deal with this method is to go through the heck of the data and sit back and think about how your competitors were able to earn these backlinks.
Once you analyze these factors, you will get the answer for why you are not getting such backlinks. Well, this is a good time to introduce the skyscraper method.
The skyscraper technique is when you identify the content that ranks for a specific keyword that you would like to rank for.
Now, you have to write something far better than the existing content. These link-building strategies are entirely white hat and offer you the best potential to rank your keywords.
9. RESOURCE LINK BUILDING STRATEGY
This link-building strategy requires manual outreach. Though, this link-building strategy has a low success rate. But the links generated through these links are of super high quality.
In addition to that, it also provides excellent domain authority to your website. This is also a very older method to search for backlinks. And it is still around for a long time because it works.
So, if an authority blog or website in your particular niche has a resource page that you feel can get significant value, you can reach out to the content owner and pitch in to get a link back from that content.
For example, If you have ever searched for a discount on a particular type of clothing or top clothing store, you will type the keywords like best cheap hats or best women’s clothing store.
You will get all the great listicles and articles In the result. But you can still get many other methods to derive resource pages of both B2B and B2C companies.
10. MONITOR BACKLINKS MORE OFTEN
So, last but not least link-building strategy. For this method, you might need tools like SEMrush backlink audit and Ahref backlink checker.
It is important to check the health of your backlinks regularly. This will also help you in getting rid of the penalized and useless backlinks of irrelevant links. It is also a very good habit to maintain link hygiene.
This will help you in spotting out shady and irrelevant sites. Therefore, if you plan on checking your backlink hygiene manually then, SEMrush and Ahref are the most viable tools.
On the Ahrefs tool checker, you can input any URL to see useful SEO metrics, like the number of backlinks, refereeing domains, domain, and URL authority, and many other parameters.
The tool will also show the details if your website has any backlinks through malicious websites. They will also help you in getting rid of them too.
The profile of your website is a very important factor in determining how high your blogs and articles can rank in search engine results.
Also, make sure that you keep the note that Google really does not care about the number of links that are pointing toward your website.
Rather, it will simply focus on the experience that you create for your users. Therefore, you always need to be smart and strategic about your link-building strategies.
Make sure you focus on better and authentic content marketing and link-building tips.
Doing such things will help you in making your blog rank higher on search engines in a very less period. So, take your link-building game to the ultimate next level and get the best organic real traffic!