Currently, more than 50% of all online traffic comes from mobile devices, and as we approach 2022, the market share of mobile devices is expected to keep growing. App marketing is, therefore, a lucrative industry.

Watching app marketing change over time has been intriguing. The services provided by these apps are beneficial, and app developers are innovating at an astounding rate. According to Statista, there has been a significant rise in the number of downloads of on-demand applications in 2021. 

Another report by Statista also states that on-demand app development firms are expected to reach a revenue of 613 billion dollars by the end of 2025.

What do you understand by Mobile app promotion?

All methods and approaches that might assist you in informing your target audience about your app are referred to as mobile app promotions. It helps you make your app stand out from the competition by boosting demand and exposure.

Why is the promotion of your on-demand app necessary?

An expensive and time-consuming process goes into creating a mobile app. There are also millions of them in existence. Over time, there has been increased competition in the mobile application market. Therefore, you should concentrate on creating a solid mobile app advertising plan if you wish to stand out.

In reality, entering the app industry needs careful planning and a thorough grasp of user behavior. Furthermore, success requires a comprehensive approach to mobile app marketing. The turf is abrasive. However, the majority of firms now consider having a digital platform to be essential.

Promote your on-demand app with top industry professionals!

Several essential factors must be considered when creating a mobile app marketing campaign. Here are some on-demand app marketing tips and techniques:

Tips to promote your On-Demand application

1. Know your target audience

Knowing your target audience is the marketing equivalent of the Holy Grail. You cannot effectively market your product without understanding your target audience and what they enjoy. The same is true with mobile app marketing techniques.

Concentrate on reaching your intended demographic rather than attempting to reach everyone.

Define your desired clientele’s characteristics, including their age ranges, hobbies, and way of life. These facts might influence your marketing approach to promoting your mobile app.

Additionally, keep an eye on what your rivals are doing to entice additional clients. They probably have a comparable target market. As a result, you may understand how to get users to your app before you even start advertising it.

2. Conduct market research thoroughly

In contrast to other applications in the same category, your apps on-demand should address a particular need. Don’t provide a remedy for a problem that other applications have already effectively solved. 

Instead, understand the demands of your customers and the broader industry factors by doing in-depth market research. Look through the most popular blogs, forums, organizations, and web pages your prospective client visits. Examine the influencers who are most active in your niche as well. 

With their help, you may direct them to your goods and establish a connection with your users. Market research takes time to complete. So if you’re working on it by yourself, be prepared to put a lot of time and effort into it.

3. Develop a Pre-launch landing page

You may promote your company’s activities and products on your website to reach your target market. An excellent move may be to release a teaser video or a pre-launch landing page. Owning a website is a practical approach to getting traffic to the application using SEO techniques, which may help generate buzz.

Before your product is online, you may start promoting it using a pre-release website. It may be a valuable tool for gathering email addresses and informing potential users about your app’s advancement.

4. App Store Optimization

ASO is a continuous process that must be tested and measured often to improve app store visibility and promote app downloads. ASO aims to position your software among the first search rankings in app stores. ASO relies on two central pillars- discoverability and conversion.

Discoverability is the use of well-chosen keywords that will raise your application’s ratings. The symbol, images, and description you choose for your app will significantly impact how many people download it. 

The conversion levels will increase if they are more attractive, compelling, concise, and insightful. Select screenshots with attention-grabbing content to enhance click-through rates in the Android market. Add a video to your app to make it stand out from the crowd.

5. Promote through blogs/posts

Before the release of your product, create a strong content marketing plan to raise awareness and trust among your target market. For example, please write a blog, share screenshots and videos of your software, discuss its most delicate features and the issues it resolves, etc. 

Content has the power to increase user trust while generating traffic, brand exposure, and conversion. In addition, it’s an excellent method to get in touch with journalists and influencers and give them a head start on understanding what you’re developing. Your blog postings must discuss the industry as a whole and your application.

6. Collaborate with social media influencers

Contact influential bloggers, media outlets, and influencers in your field and give them a link to your webpage and a brief and sincere pitch. You may obtain backlinks and reputable evaluations by engaging in these outreach activities. Selecting influential people who share original material pertinent to your business and target audience is key.

7. Choose the correct mobile app developer

A new set of abilities and ideas is used to create an on-demand app compared to a standard one because of all the difficulties we’ve discussed. Make sure you invest the time to select the most appropriate on-demand app solutions service you can rely on to create the app exactly how you see it. 

With their extensive knowledge of on-demand apps, the developer should be able to suggest ideas you never even considered. In addition, you’ll need a developer knowledgeable in chatbots, mobile commerce, GPS integration, and other potential app features.

8. Leverage offline marketing

Many newbies overlook that the physical world still provides some potent prospects for marketing in a world crowded with social media platforms and hundreds of gurus providing advice on making money online. 

Word-of-mouth recommendations are perhaps the most acceptable type of brand endorsement because they come with a tone of social cache and quick acclaim, especially if you can find a local influencer to highlight your work.

9. Innovate constantly

Markets generally, including those for on-demand app development services, are unstable and subject to change. You must continuously innovate to survive and thrive in these dynamic conditions. 

It is not launching your on-demand service’s initial edition. To enhance your performance and the delight of your consumers, you must carefully consider customer feedback and make the necessary changes.


One of the most important, progressive, and rapidly expanding industries in existence today is that of on-demand mobile apps. These companies’ superior scalability over their brick-and-mortar competitors gives them a tremendous competitive edge.

The actual objective of your app is to promote downloads and sign-ups and maintain engagement levels, and the stages mentioned above are essential to achieving this.


The steps to create an on-demand service app for beginners’ are-
  • Generating ideas for your application
  • Conduct market research
  • Understand your customers
  • Choose the right operating system
  • Describe the features of your mobile application
  • Hire the most reliable app developer
  • Creating design mockups
  • Design the graphics of the app
  • Unique marketing plan
  • Improvisation with user feedback

An on-demand service app acts as a go-between for clients and various service providers; that is, these applications link users with different service providers so that instead of spending time and effort, customers may order whatever service they like, and the service providers utilize traditional means to try to supply the services in minutes. On-demand applications may offer various services, including home services, food and medicine delivery, auto maintenance, cab and hotel booking, educational resources, etc. While keeping you from leaving the house, these applications fulfill your needs. In addition, it aids in scheduling the services per your preferred day, time, and place. Examples of on-demand smartphone applications include, Ola, Oyo, Zomato, and Swiggy.

The following are some strategies for promoting your business’s app on social media:
  • Create a company account on your target market’s social media sites. These may include sites like Facebook, Twitter, Instagram, etc.
  • Include calls of action encouraging visitors to get your software from the app store or install it.
  • Share URLs to landing pages that visitors may access through your app.
  • Use eye-catching app screenshots or graphics in addition to the app icon.
  • To raise interest in your launch or new features, create countdowns.
  • Send out a promotional or demonstration video.
  • Use Facebook and Instagram’s Stories features to keep your audience interested.
  • Make a Facebook community for your application and get comments there.
  • On your Facebook page, invite visitors to submit reviews.
  • Use appropriate hashtags.
  • Collaborate with various social media influencers.
  • Using promo codes and paid promotional ads also helps reach a larger audience.