Many signs keep pointing to how your customers want you to interact with them in 2022. The way to meet their demands is to adopt functional tools that will allow you to meet their expectations and stay at the top of their minds. Along with the marketing tools, it’s very vital to get updated with digital marketing trends to strengthen your marketing strategy.

Here are five tools you can introduce in your creative and marketing game to deliver the experiences your customers will love in 2022. Let’s take a look.

5 Creative and Marketing Tools for 2022

To stay relevant in 2022, you must be ready to adopt new ways to satisfy your customers. Start by using these useful creative and marketing tools.

1. Happy Scribe for Human-Made Transcription

Happy Scribe


Content accessibility has become a critical factor for many businesses. It is likely to continue in 2022. 

2 billion people currently live with a disability, and every year, businesses with less accessible content lose $6.9 billion to businesses whose content is more accessible

This means to attract more audience and customers, you must make your content accessible by accommodating people with disabilities. 

The good news, however, is that in 2022, you won’t have to worry about transcribing your content by yourself because Happy Scribe’s human-made transcription services will help.

You will get your content transcribed and proofread accurately by professional transcriptionists who have in-depth knowledge of your industry.  

If you have large documents such as lead magnets, long-form posts, and other content you want to share with your audience, adopting human-made transcription services will help you transcribe your content faster and professionally. 

Rather than struggle with transcribing poor-quality videos, Happy Scribe’s professional transcriptionists will pay attention to all the details in your video to provide exceptional transcription regardless of your video or audio quality. 

With Happy Scribe’s human-made transcription services, you will deliver timely content to your customers because you will get your content transcribed in time. This way, your message remains relevant, reaching your audience when they need it.

You can transcribe files in eight languages, including English, French, Spanish, German, Dutch, Italian, Portuguese, and Polish. 

Happy Scribe human-made transcription services will improve your search engine rankings in 2022. By transcribing your texts, you will enhance your searchability because the relevant keywords in your text will attract Google’s attention, increasing your chances of higher rankings on Google’s search results. 

You will also enhance your engagement rate by increasing your readership rate. Because everyone can access your video, they will be able to relate and engage with your content, which means more shares, higher content reach, and a boost in your conversions. 

So if you are looking for ways to make your brand more accessible to your audience in 2022, introducing Happy Scribe human-made transcription services is the way to go. 

2. UNUM for Followers’ Growth on Tiktok

UNUM for followers' growth on Tiktok


With over 3 billion downloads, TikTok’s users keep growing by the day, so it’s no surprise that many businesses now use TikTok to promote their business and may continue to do so in 2022. This is why it is critical to growing your brand by learning how to get followers on TikTok

With many followers, you can build your credibility and authority on TikTok, which will influence how fast your audience will trust you. 

However, while creating useful and engaging content may be how to attract and sustain new followers on TikTok, another critical way to get noticed by the right audience is to have a well-structured feed, and this is where the UNUM app comes in. 

UNUM app is a social media tool that enables you to plan your content on social media. For example, you can visualize how your page will look before you post to know what designs work best for your feed. 

You will be able to plan your daily posts, so you can keep your feed aesthetically pleasing while providing useful content for your audience. This will supercharge your brand, make good first impressions and enable you to build a positive reputation that attracts and sustains your followers’ interest in TikTok in 2022.

Additionally, UNUM doesn’t work for TikTok alone. It accommodates other social media platforms, including Instagram, LinkedIn, and Facebook. 

This means you will find this tool incredibly useful if you plan to use other platforms to promote your brand in 2022. It will save you tons of time and keep your feeds highly organized across several social media platforms.

3. Lemlist for Email Marketing

Lemlist for email marketing


Reaching your marketing goals means getting your audience to listen to what you have to say. This involves knowing when to communicate with them and whether they are really listening to you. 

Lemlist is an email maturing tool that will be highly valuable to help you interact with your customers better in 2022. It improves the deliverability of your emails by giving you insights on when and how frequently you should send your subscribers’ emails. 

This means your subscribers won’t see your emails as intrusive because when they get your emails, they will be willing to read them, thereby increasing your open and click rates, and subsequently, your conversion rate. 

Lemlist will also enable you to create personalized emails for your customers. In recent times, personalized emails have enjoyed higher click rates and engagement, and they will likely continue to be preferred by customers in 2022.  

Lemlist comes with personalization tools that will allow you to send and craft messages based on your audience’s interest, which also goes a long way to boost your readership and engagement.

4. Clearbit for Lead Conversion

Clearbit for Lead Conversion


Lead conversion plays a critical role in your marketing strategy. It attracts the right audience to your brand and gives you the opportunity to convert them to customers.

Therefore, if you are looking to turn more of your website visitors and social media followers into active customers in 2022, you must improve your lead conversion efforts.

Clearbit is a lead generation tool that gives you accurate insights into your prospects’ profiles. It provides their actual data to create an effective marketing strategy that leads to conversion. 

With Clearbit, you will have your leads’ up-to-date profiles. From their names to where they work, interest areas, and more, enabling you to plan a  personalized marketing approach that is tailored to them.

Additionally, you will gain fresh insights into your customers’ data every time, as Clearbit updates itself regularly every 30 days, ensuring you have the right data to work with.

5. Sprout Social for Social Media Management

Sprout Social for Social Media Management


Social media is predicted to reach about 4.5 billion users in 2022, which is good news for businesses as it means you will have a higher chance of reaching more customers. However, this also means more work, as you will have to stay on top of your game to attract new followers and turn them into loyal customers. 

The best way to tackle this responsibility is to use the Sprout Social tool. This social media tool will be among the most popular tools used by businesses and marketers to manage their brands on social media in 2022 for its social media management and scheduling features. 

With Sprout Social, you will be able to organize your content across social media platforms based on when you want to post them. 

You will also be able to collaborate with your team and communicate with your customers better. It features a smart box that allows you to view all your messages on social media from one place, thereby enabling you to provide timely responses that keep your customers happy. 

Therefore, using the Sprout Social tool will enable you to show up for your audience better with organized content and an improved communication system that will help you improve your social media presence in 2022.

6. Expandi For Email Outreaching

Expandi email outreaching tool
Expandi helps growth hackers and marketers develop strategies for lead scoring, nurturing, follow-ups, and more. With Expandi, it is possible to create an effective customer funnel that includes post-sales and pre-sales phases. With Expandi, you can easily determine a potential customer’s interests, for example, the type of product as well as service they might want. You can then create email templates that you can send out to them to increase the chances of lead conversion.

The sales templates feature allows you to design outbound sales and marketing campaigns, forming the right kind of pipeline when you send out an exact set of emails. The idea is to have sales pipelines expanding as you enter the phase of launching your product. Email warmup is an effective way to establish the credibility of a new email account and increase email delivery. Expand also has a warmup email tool separately to increase the email delivery, and save time, and money. Businesses can easily automate their LinkedIn marketing activities with Expandi. Based on the characteristics of your ideal customer, they can automatically review profiles and invite individuals to join your network and messages.


Using the right creative and marketing tools can help you reach your goals in 2022. In this article, we discussed five tools that can help you move your marketing game forward in 2022. Use these tools to get the best results with your marketing strategy.