4 Best Way to Promote YouTube Channel in 2021
Almost every day, we end up reading a new story of a YouTuber becoming an overnight sensation. However, for most of the other creators, “going viral” is a challenging game plan.
As a matter of fact, with 2 billion + logged-in monthly users on YouTube and over 500 hours of videos transmitted per minute. Becoming an overnight sensation on the popular video platform might seem almost impossible.
So before you start youtube marketing, growing your youtube channel seems like facing up against countless hours of videos shared by millions of creators.
Among these, some of the creators might have much bigger marketing budgets than yours.
Once you publish your content, hard work is just the beginning. All you need to do is get out there and promote youtube videos and channels to reach out to a large audience.
After you promote your youtube channel, you will experience the growth in your subscriber’s count and witness the true success of your Youtube.
Luckily there are some of the best ways to promote youtube channels. These ways of youtube promotion will help to boost your audience without spending a fortune.
All you need to do is create an eye-catching trailer or teaser, prepare a youtube schedule, create videos, and much more. For this, it is not required for you to get out of your budget and spend dollars to bring your youtube success.
To help you with getting started, here we have mentioned the best way to promote youtube channels, both from inside and outside youtube’s platform.
If you require expert guidance, then a top digital marketing consultancy can help you through your way.
Table of Contents
1. How to Promote YouTube Channel for Free on Social Media Platforms?
As you might know, the drill is inactive on Facebook, Instagram, Twitter, TikTok, LinkedIn, or other social media platforms. Then you are considered to be non-existent.
However, it is an interconnected world full of people who might be your potential viewers and customers. In today’s time, Social media platforms are not just among the best places to promote youtube videos.
So now let’s know the best way to promote youtube channels on Facebook and Instagram.
How to Promote a Youtube Channel on Facebook?
As soon as you look at your Facebook feed, you’ll get to look at tons of different content, photos, status updates, articles and many more things.
Facebook has over 2.6 billion active users. This social media platform might sound a bit old school for the younger generation, but it remains the king in terms of capacity.
The first and foremost thing you must do is post a photo or a video on Facebook. And use the share button below the video, further click on the post on Facebook, and you are set to go.
Further, do not forget to ask your viewers to share your video on their profiles. And if you want to know more about how to promote a youtube channel on Facebook like a professional.
Here are some best ways to promote your youtube channel.
Post Sneak Peeks
The thumb rule suggests that people looking for stuff on search engines on YouTube want a solution to a problem or information about something on their minds.
Whereas on the other side, social media users appreciate unexpected content. A sneak peek of your following contents builds curiosity in the minds of your viewers.
If your sink peak is appropriately crafted, then it will also lead to building anticipation. Thus post a photo or a video of an existing or upcoming project.
You can also share small teasers of your project and add a link to it and watch the views coming in.
Be Part of the Community
Currently, there are tens of millions of Facebook groups. Among these all, there might be few groups that would be related to your niche.
So search for Facebook groups where people share their thoughts, tips, and ideas on topics you talk about on your channel.
Further, publish a video, but ensure that the video should not appear to be too spammy as this will put off your group members and might also convince the admin to block you from the group.
Build a Facebook Page
If you have an existing Youtube channel, then there are more chances that you might already have a Facebook page to promote your youtube videos.
If you are all new to this field, then all you have to do is go to Facebook for business and create your first page. It is your space.
Here you can share the recent updates, old videos reminders and chat with your subscribers for an interactive approach.
Various articles are listing the best way to promote youtube channels on Facebook. There might be a possibility that the information provided is either too advanced or involves spending dollars of money on ad revenue. But with these above-listed tips, you’ll be able to promote your youtube videos for free.
Read more on effective Facebook marketing strategies to increase your sales.
How to Promote a YouTube Channel on Instagram?
Instagram is a well-known social media platform in today’s day and time. It has over 1 billion users worldwide. It might not be as dynamic as Facebook. But it has a broad, influential audience, with about 56.8% of users being between the age of 18 and 34.
This is the audience base you should target. If you wish to promote a youtube channel on Instagram for free, these are the best ways to promote your youtube video.
Switch to Professional Account
All the active Instagram users can apply for a professional account and enjoy the privileges that come with it. All you need to do is go to profile settings, request a professional account, and choose the description that suits best the area of your interest.
In addition, it will provide you with access to new tools that will provide you with insights such as profile analytics and many more.
Study Your Analytics
As you are a professional Instagram user, you have free access to profile analytics. These analytics will help you to understand better who your audience is.
It will also guide you with what type of content you should publish to engage your users and how Instagram users interact with your published content.
Suppose you want to boost your engagement rate and want more people to see your youtube videos while you promote them on Instagram.
Then you are required to post regularly. You should post anything productive like a photo, stories or videos to keep your users engaged.
Explore IGTV Platform
Instagram has invented its native video platform, known as IGTV. Thus to promote your youtube video on Instagram, you need to publish the same content on IGTV. IGTV means Instagram TV.
You can also publish relevant videos or sneak peeks related to your niche of the upcoming youtube videos to grow your fanbase and viewers.
You might also be wondering why there is a feature of SWIPE UP on Instagram. Sadly Instagram has updated its terms and conditions, and therefore, only users with more than 10K followers can enable this feature.
If you already have a solid fan base, then you can go ahead and add a link to your youtube video every time you have a new release coming up.
If you don’t have one, you need to start with social media marketing basics. The first and foremost rule is to post great content that people will click to open.
2. Commit Time on YouTube SEO
YouTube is one of the World’s third-largest search engines. And if you get your video on the top positions in the YouTube SERP, then you can get more views for free for a single month.
How to get more views on YouTube? YouTube does not provide the list of most-viewed for doubt as it delivers the most relevant channels and videos to the visitors. Some of the aspects you need to be careful about are:
Incorporate relevant keywords in your video title and descriptions:
You can use AdWords to promote youtube channels as the youtube algorithm can directly rephrase the text. And by incorporating your targeted keywords in the metadata, you will instruct youtube to consider it for the specific doubts.
Use Keyword Research Tools:
Suppose you are searching for a relevant phrase that describes the content in the video. Then please consider good strong keywords research. It is also recommended to use a tool like Tubebuddy or Ahrefs for the same purpose.
Incorporate Closed Captions:
It would be best if you considered incorporating closed captions. By including subtitles, you can provide yourself with an opportunity to connect and reach out to an international audience.
With this way to promote youtube videos, you can improve the user experience of your regional viewers in your speech. It is possible that it will become questionable at some point.
Design Custom Thumbnails:
The thumbnail is the first and the foremost visual interaction of your video with a prospective viewer. Suppose you can catch their attention with an attractive thumbnail and invoke their curiosity with your title.
Then they are more likely to click through the thumbnail. A constant look and feel will also help you instantly attract people and help them recognize your video.
Once a viewer clicks on your youtube video, it is a primary key to interacting with your youtube content. Most of the viewers tend to watch at least half the length of the video.
You also get to know if your viewers like, dislike, comment on your video, and subscribe to your channel. The more engagement, the better the situation would be.
3. Join Forces with Other Channels
Are you looking out for the best way to promote your youtube channel to an audience that has not yet heard of you? For this, you should join forces with other creators.
Cross-promotion is a fantastic way to grow your audience rapidly. The mechanics are simple. When a YouTuber with a similar audience confirms your content, then it builds instant social proof.
It convinces their youtube audience to check you out. To search out for potential collaborators, all you need to find out is channels that have the same like:
Level of Influence:
If you reach out to a YouTuber who has ten times more active subscribers, then there are more chances the conversion into a partnership is pretty low. Or else you are required to offer some other kind of value to them.
You should check out the interests of your audience and other channels that they are willing to watch. The comment section of your channel can provide you with a few of the exciting creators to collaborate with.
The social blade is a great tool to discover channels of the same size and demographics.
4. Ask Help from Your Viewers
Compared with other social media platforms, the audience of youtube is comfortable with the call to action. It is the courtesy of the comment, like, and subscriber culture that YouTubers have overrun on the platform.
Therefore, you can reach out to your viewers and ask for their help during these situations:
Beginning of the Video:
As here, you can ask your viewers to press the bell icon so that they get notified of every recent update of your youtube channel. It could be great for your youtube promotion.
By the end of the video, viewers are expected to have an engagement bail. So the retention goes down drastically. Thus, it would be best to be careful about not changing frames and keep iterating until the end screen shows up.
Most of your viewers will not read your youtube video descriptions. However, you can still apply for a request to share videos from your youtube channel.
Here are more Ways to Promote YouTube Channel
Following are some of the best ways to promote your YouTube channel:
- Take advantage of the community tab and youtube series.
- Follow the Netflix suite.
- Compare your videos into playlists.
- Go for a paid ads
- Attract traffic from the extensive search, daddy.
- Join with live youtube streams and get your youtube channel reviewed.
- Choose Google-friendly keywords.
- Create a high-quality video.
- Interact with your youtube followers.
- Run contests.
- Work with brands.
- Respect community guidelines.
- Create a series.
- Add a call to action.
There are several other youtube marketing tactics. Have a word with your digital marketing consultancy and know which of these youtube promotions tactics would be best for your channel.
YouTubes is a social media platform with a hungry audience. Thus it is an excellent opportunity for content creators and marketers. However, it is also quite possible to get lost in the hundreds of hours of videos uploaded in the market every day. So please plan out a strategy to promote youtube videos and attract more audiences.
In this article, we discussed promoting youtube channels for free from other social media platforms and some of the best way to promote youtube channels.
These ways of youtube promotion are accessible to every content creator, even for low marketing budgets. You can also reach out to a top digital marketing company to guide you with the best way to promote your youtube channel.
So what are you thinking about? Go ahead and implement these ways and boost traffic on your youtube channel.
How to Promote Your YouTube Videos With Google AdWords?
Here we have listed five best ways to promote youtube videos with AdWords:
- Make use of demographics and location targeting.
- Target other channels with placements.
- Attract interested audiences with in-market audiences.
- Search similar audiences with remarketing lists.
- Reach out to new groups with custom affinity audiences.
How to Promote a YouTube Video or Channel & Get More Views?
These are some of the best ways to promote a youtube channel or video and attract more audiences:
- Choose Google-friendly keywords.
- Develop custom thumbnails.
- Use concise, descriptive titles.
- Fill out profile names.
- Offer real value.
- Create high-quality videos.
- Optimize descriptions.
Where and how will you promote my video?
Apart from organically building your channel, you can reach and engage viewers by investing in advertising on youtube. Several other ways to promote are:
- Promote your channel with google ads.
- Make most of the ad formats.
- Target your audience.
- Build an ad that works.
- Apply a relevant strategy.