Are you searching for the best WordPress email marketing plugin to take your business to new heights? The gist of WordPress software does many other things as well, and email marketing isn’t one of them.

Suppose you are looking forward to increasing your email list and sending emails to your subscribers. Or else you wish to make your WordPress site’s basic transactional emails much more responsive.

As per Statista, the number of emails sent and received daily is likely to reach 347 billion by 2020. Thus you might require a plugin.

Fortunately, numerous plugins can help you to boost the way WordPress works with email. Regardless of the feature, you are looking for. Here in this article, we have gathered all the best WordPress email marketing plugins.

We have also mentioned their features, pricing, and suitability criteria as this can help you compare them and then opt for the WordPress email plugins that you would require.

If you require expert advice, consult with a WordPress development company to be a great helping hand. So let’s deep dive into them and get detailed insights about the best WordPress email marketing plugins.

Read more on the best android email apps that integrate perfectly with your phone’s notification system.

List of the Best WordPress Email Marketing Plugin:

1. MailChimp for WordPress

MailChimp for WordPress helps you to connect your site to MailChimp. It is one of the well-known WordPress email marketing plugins available in the market.

If you are an active MailChimp user, this WordPress email plugin will help you boost your list more effectively.

✍ Main Features:

  • You can develop custom sign-ups forms and add them to your WordPress site.
  • Integrate with a wide range of eCommerce plugins and form builders.
  • Premium members can view detailed reports of their campaigns.
  • Premium members can also send prompt notifications whenever new subscribers sign-up.

✍ Things Required to Make Use of It:

To use this WordPress email plugin, you need to also have the MailChimp email marketing service. MailChimp offers its customers a free plan that contains up to 2,000 subscribers and 12,000 emails per month.

The premium version of MailChimp starts at $10 per month, and it can increase depending on the number of subscribers you would require.

✍ Pricing:

The free plan of this WordPress email marketing plugin is very streamlined. It only allows you to build sign-up forms and attach them to your site.

If you wish to experience advanced functionalities, then you need to apply for a premium license. It ranges between $10.45 to $312.09 per month.

✍ Who Should Use MailChimp?

It is one of the economic options from the list of best WordPress email marketing plugins as it provides you with integration with the most feature-rich services available in the market.

This option is worth taking into consideration. Suppose you are looking for an email marketing solution that allows you to develop complex and highly customized campaigns.

It is one of the best WordPress email plugins if you have an active MailChimp service.

2. HubSpot All-In-One Marketing

HubSpot provides its users with a free, reliable, and feature-packed email marketing tool that’s best suited for growing businesses. This tool is a part of HubSpot’s best free email plugin for WordPress.

Along with HubSpot email marketing, you can develop professional marketing emails to grow and engage your audience. With the help of an effortless drag-and-drop email builder.

HubSpot email is spontaneously connected with HubSpot CRM so that you can customize related emails based on the details you have. Like website activity, form submissions, and many more. You can check Hubspot review here.

✍ Main Features:

  • Users get access to HubSpot’s goal-based email templates that are incorporated in the free version.
  • You can develop amazing emails from scratch with the help of a drag and drop editor without any additional help from IT and designers’ resources.
  • You can also optimize your email campaign with analytics and A/B tests.
  • Customize content, links, attachments, subject lines, and call to action. Depending upon the list membership, subscribers lifecycle stage, or any other information in their contact records.

✍ Things Required to Make Use of It:

In simple language, install the best free email plugin for WordPress, and you can get access to HubSpot email, CRM, and other free sales and marketing tools.

✍ Pricing:

This WordPress email plugin is free for use up to 2,000 emails per month. Further, you can upgrade solutions starting at $45 to $32,00 per month with Marketing Hub Starter.

✍ Who Should Use HubSpot?

HubSpot email is appropriate for all kinds of businesses. It is free to start and quite affordable as the business develops. That comes naturally along with a free CRM, service tools, and sales.

It can be an ideal option for teams who want to streamline their business and want to gather all their tools and data in one place.

3. Newsletter

The newsletter is one of the well-known self-contained WordPress email plugins. Once you get it, it is installed on your WordPress site.

Then you can immediately initiate collecting emails and sending newsletters. The best part is there is no requirement of any complex setup.

✍ Main Features:

  • You can collect email addresses with the help of a customizable widget, page, or form.
  • One can build a newsletter by using an effective drag and drop system.
  • Categorize your list to target audiences with specific messaging.
  • CMS developers can also use the central status panel to configure the plugin and keep an eye on your campaigns.

✍ Things Required To Use Newsletter:

Users won’t require any sought of tools or services to use this plugin. However, it does not provide you with an option of connecting to other SMTP plugins to deliver your emails.

✍ Pricing:

The base Newsletter plugin is free. And various premium extensions can serve you with add-on features and functionalities. You can buy these extensions separately, or else you can get them all for $69 to $269 as per your requirements.

✍ Who Should Use Newsletter:

The newsletter is one of the best WordPress email marketing plugins to carry out targeted campaigns. It also provides users with WordPress email marketing automation options than some tools. It also offers them a lot of segmentation potential.

4. SendinBlue Subscribe Form And WP SMTP

SendinBlue Subscribe Form And WP SMTP are the best WordPress email marketing plugins for the SendinBlue marketing services. It allows you to operate all your WordPress email marketing automation directly from your WordPress dashboard.

✍ Main Features:

  • Utilize the drag and drop tool to develop emails from scratch.
  • You can develop custom subscription forms and integrate them into pages, posts, and widget areas.
  • You can automate and segment your newsletters in several ways.
  • Keep a daily check of your real-time statistics about your emails, such as clicks, opens, and many more.

✍ Things Required to Make Use of It:

If you plan to use this WordPress email plugin, you would require to use the SendinBlue email marketing service. You can get access to the email marketing service for free.

✍ Pricing:

This best WordPress email marketing plugin is for free, and there are no add-on charges for the SendinBlue plan. But this will only allow you to send up to 300 emails per day.

All the premium plans for this WordPress email plugin range between Free to $65 and more as per your requirements. The lite version of this plugin, i.e., for $25 offers 40,000 emails per month.

The essential plan that allows 60,000 emails per month can charge up to $39 per month. Further, the premium plan that allows 120,000 emails per month charges up to $66 per month.

✍ Who Should Use SendinBlue?

If you are already using the SendinBlue service, this best free email plugin for WordPress can be a great choice. It is also the best WordPress email marketing plugin for users searching for a platform that provides basics and advanced segmentation functionality.

5. Hustle

Hustle is one of the best WordPress email marketing plugins that is designed to focus on helping you to grow your email list rather than managing subscribers and sending emails itself.

It allows you to create distinct types of forms that include slide-ins, pop-ups, inline/after-post forms, widgets, and many more.

Users can also enhance their forms with a simple editor and then target them to specific users/content and use the triggers to control them when they appear. You can also get access to the in-build statistics to track the conversion rate.

✍ Main Features:

  • It comprises pre-built templates.
  • You can develop distinct types of forms, including pop-ups, slide-ins, forms, and many more.
  • Users can customize their forms with the help of a simple interface.
  • Now you can target your form to specific content.
  • Target your forms utilizing the user information like the number of visits, logged-in status, referrer, and many more.
  • It can be integrated with popular email marketing services, including MailChimp, MailPoet, ActiveCampaign, and many more.

✍ Pricing:

Hustle provides its free version at platform that can work for most websites. It offers you most of the features but restricts the number of forms you can build.

For instance, you can build three slide-ins, three pop-ups, and many more. Hustle pro can charge about $5 to $15.83 per month to gain access to unlimited forms.

✍ Who Should Use Hustle?

Hustle can be a great option if you are searching for a mobile-friendly solution for email opt-in forms. The form looks fantastic and still provides you with many advanced targeting rules, but it is much more friendly for your budget plans.

6. Email Subscribers & Newsletters

If you search for a full-featured solution, Email Subscribers and Newsletter are among the best WordPress email marketing plugins, to begin with.

It provides users with everything they require to build and manage a list of sent newsletters without requiring a third-party connection.

✍ Main Features:

  • Add a subscription box on your website for gathering email addresses.
  • Discharge email newsletter automatically or manually based on specific triggers.
  • Get notifications when new subscribers sign up and send out automated welcome emails.
  • Get to view email data when each was delivered and viewed.

✍ Things Required to Use It:

Email Subscribers & Newsletter utilizes your server to deliver emails to find no need for any third-party subscription or additional tools.

✍ Pricing:

It has a free version, and if someone wants to experience additional features, then the premium version can cost from Free to $10.75 per month.

The premium version will provide users with features like email templates, built-in spam filtering, and an add-on option to test the newsletter.

✍ Who Should Use Email Subscribers & Newsletters?

This WordPress email plugin is an amazing option if you wish to have a no-frills solution. Then you can manage it directly from your website. It contains all the basics, easy to pick up, and offers you a decent amount of automation potential.


Possessing one of the best WordPress email marketing plugins on your site will surely not help if you are looking forward to boosting and updating your subscribers.

Suppose you are searching for a WordPress email plugin that can help you design beautiful email, subscription forms, or attractive pop-ups and newsletters. We have it all for you.

Feel free to check out our list of best WordPress email marketing plugins that would help you and your website to boost to the fullest. We hope you have figured out which of the plugins would be an appropriate choice for you.

If your CMS developer still has some queries, then have a word with WordPress Development Company as they would be best to consult.

best wordpress email marketing plugin


Important reasons why we need email marketing:
  • Stay in contact with your audiences.
  • Reach customers in real-time.
  • People engage with emails.
  • Email marketing is easy to measure.
  • It’s affordable.
  • Allows for targeted messaging.
  • Boosts brand awareness.
  • Everyone (almost) uses email.

An appropriate email marketing service allows you to develop a highly engaging email newsletter with an easy, user-friendly drag-and-drop editor. Users can effortlessly deliver bulk emails that are personalized and targeted without a lot of work. It is also known as marketing automation.

6 best ways to grow an email list:
  • Your social media strategy plays a crucial role in growing your email list.
  • Short videos
  • Referral programs
  • Giveaways and sweepstakes
  • How-to video series
  • Exit-intent pop-ups