Mobile apps nowadays are as same as websites were for businesses fourteen years ago. Businesses were doing their best to hop on this marathon and make websites. It was the way to stay ahead of their competition.
People now spend most of their time on mobile apps than on mobile websites. However, there’s another side to the story, especially if you are an App Development Company.
The other side shows that to win the trust of the distracted customers is a major challenge for any business.
Google Play Store and Apple’s app store are the leaders! In comparison to the number of apps, Google Play Store leads the race while Apple leads the race with the highest number of app downloads.
The market for custom mobile app development company is continuously growing, and businesses have targeted both the leading app stores for establishing online visibility.
Every app that is designed by the app developers doesn’t achieve success.
Though many of the apps downloaded, app users either don’t use it or remove it from their mobile.
Developing an app is not the least responsibility! The apps must be able to grab the attention of users and keep them engaged.
Google reports that 25% of downloaded apps are not used and 26% of apps are forgotten after one use.
But, what causes this? If you ask a user, they will probably answer with the reason as ‘poor experience’, however, this phrase alone has many sides to it. ‘Poor experience’ can include excess ads or notifications, poor design, poor performance, unhelpful content, etc. So, what exactly can you do to attract customer attention?
App Store Optimization (ASO)
The purpose of ASO is to allow the users to discover, select, and download your app via app stores. It focuses on conversion rate and keyword optimization.
The main factors that impact app ranking in search results are the volume of downloads, the user review or rating on the app, and the comments. For amazing ASO, you can follow these practices:
☛ Understandable and Creative Titles
You need people to remember the name of your app but at the same time, you also want them to know what your app is all about. This can be accomplished in your app title.
For example, if your app has an ambiguous name like Musa, you need to add one line like “Lyrics on hand” to the title.
☛ Keyword-Rich, Compelling Description
Mention the most prominent features of your app in the description to encourage users to choose the button for the option for “read more”.
☛ Keywords
There are also distinct sections of keywords you should fill out inside the app store. Consider the words users might be using to put in the search tab to look for apps.
It is important to look at the particular guidelines and rules for the app store you prefer. For example, Apple has a whole list of choosing keywords, which can be helpful if you want to attract customer attention to your app on the App Store.
☛ Positive Ratings
The value and number of reviews impact the app’s ranking in search results. The app store displays apps to users they will most preferably download. As reviews impact buyer decisions significantly, the more good reviews you have, the better it is for your app.
☛ Appealing Icon
The app’s icon is helps visualize your app. An interesting, good-looking icon can impact the number of clicks you get on your app from users. Often, the icon is the only visual element users can see when they browse through an app store.
☛ Videos and Screenshots
Like with icons, putting interesting videos and screenshots of your app influences downloads. It provides a feel for the app experience. Check out Grammarly’s app video where they showed potential users how the app would feel and look like.
☛ Selection of the Correct Category
If users are scanning categories to discover an app, one error could reduce the volume of downloads. That is why pay careful attention when you select your category.
☛ Foreign Languages
Adding foreign languages to your app is a great way to win the trust of the distracted customers. There might be several customers who may not download the app because they don’t speak the language. You don’t have a lot of text to translate and also make sure to change texts in videos and images also.
☛ App Promotion on Website
Your objective is to make people interested in your app and interest them enough so that they download it. This can be accomplished through your website. If you have a business website, create a new page for your app and inconspicuous banners that lead to the page.
☛ Email Marketing Campaigns
If you already have subscribers who are aware of your company and know you, email marketing can help influence them to download the app.
Duolingo, an app to learn languages, created campaigns to grab customer’s attention for their new app Tinycards via email marketing.
☛ Social Media
Users spend a lot of time on social media apps that keep on their mobile phones, which implies it is more natural for them to download apps in their news feed that grab customer attention. To attract customer attention you need to make viral content, boost subscribers and likes, and spread word about the app.
☛ Online and In-app Ads
To target users who aren’t active on social media, launching in-app and online ads is a great way to win the trust of the distracted customers. About 33% of users discover apps when using other apps. This implies in-app ads are more effective than ads on search engines.
☛ Public Relations Strategy
Media coverage is another great way to capture customer attention. Target companies or people and ask them to talk about your app. The usual way to accomplish this by writing an email to an editor, explaining why readers will gain value from this information.
Consider your target users and what media they are likely consuming. This can be anything from online magazines like Mashable to specialized platforms like Digital Trends.
☛ Offline Campaigns
Due to QR codes, it is easy to take users from print to website or straight to the app store. You can use many types of materials for app promotion, such as leaflets, posters, banner, stickers, printed newspapers or magazines, etc.
Do the Customers Trust your Mobile App?
You must have the report about the access rates and other details about your app. If app users get dissatisfied with your app, they will take no time to abandon your app or remove your app from their mobile and select the app of your competitors.
A small mistake can be the reason behind a huge loss! If the bouncing rates are increasing day-by-day, it’s time to take actions.
You must remove the elements degrading the function or quality of your app. You need to hold the attention of the distracted customers. Before you take actions, you need to know about the reasons behind the distractions.
- Appealing looks, or in reference or to avail exciting offer the users switch to other apps. All app stores have numerous similar apps and users have ample of alternatives. Without any specific reason, just like that, the app users may switch to any other name abandoning your app.
- If users get dissatisfied with the app, they will definitely get distracted. It may the design, or features or user interface. If the users have a bad experience with the app they will remove the app from their phone.
7 ways to earn back the Trust of distracted Customers:
You must be aware of the best ways to which you can once again win trust and keep your customers engaged for a long run.
1. Exciting offers
People get attracted towards exciting offers! To keep them involved with your app, you need to provide new suggestions at regular intervals. You can offer bonus points or coupons which they can redeem at any application services.
2. Excellent functional features
Users must feel excited about your app! But along this, you must emphasize to provide useful features with the enhanced user interface. The users can navigate the app promptly with excellent functional features.
3. Developing Community driven Mobile apps
Nowadays, users find community-driven mobile apps worthy as it is highly engaging. As it controls the complete development process, you should make your mobile app community driven that will help you to gain the trust of distracted customers.
4. Establish interaction
Every user has a different expectation from the apps! Establishing communication with everyone will not be more comfortable. You can create interaction with users forming a group and answer their queries.
5. Target the app users
Targeting the app users in a group, you can confirm, your users will not get distracted unless they have any specific reason.
6. Share videos
Sharing videos related to the app, you can let the users know the usage features and help them to troubleshoot any issues.
7. Accept the feedback and act accordingly
If app users are loyal and are dissatisfied with the app, they will undoubtedly post a review or leave comments. You need to accept the feedback from these users and act accordingly. Your quick action will undoubtedly raise their trust in you.
Win trust and rule the market!
If you aim to maintain your pace in the competitive market, you need to win the trust of the distracted customers. Following the best measures stated above, you can quickly gain the confidence of the troubled customers.
These are the best ways to retain the attention of the customers and keep them engaged for a long term.
Take the steps for creating future apps!
Conclusion
To win the trust of the distracted customers is a tough job because predicting human behavior is impossible but they can be understood to some extent. With these tips, you will be able to optimize your App Development Company product and attract and retain users.
