Keyword research isn’t only about a “keyword” (a single word). It includes all the phrases or questions your target audience search to find the answers, services, and product they require.
These phrases are a robust component of a marketing campaign structured by an internet marketing company. It could be time-consuming to gather all this data, but ensure that you need to have in-hand pieces of information about it.
- Creating better SEO strategies
- Content ideation – text, social, video, etc.
- Audience research
- PR campaigns
- Competitive research
- Brainstorming sessions
- Keyword and phrases to ignore
Let’s Understand What is Keyword Research
A Keyword search is a particular word or phrase used by internet users to find out what they want to know about. Some keywords are long; some are just 2-3 words. If keywords are something users are using, then businesses need to do keyword research.
The hired internet marketing company should do keyword research to determine what their target audiences are using in their search term to find anything in Google. If you have no clue about what people are browsing about, how will you reach them?
Internet users are not the only ones who are browsing for keywords. Various search engines, including Google, will read your content, find keywords, and then rank them according to their website’s quality content.
Why is Keyword Search Essential?
Keyword Research is a process of searching for keywords for your company, then understanding which number you are ranking or could rank for these keywords on Google Search Engine.
There are various reasons to understand why keyword research is a crucial part of your internet marketing company’s structured digital marketing campaigns.
Getting to know your Keyword can make you understand your brand and business in a much better way. In many ways, digital marketing is helping your business in branding and increasing media strategy.
If you don’t get answers to questions like, What services do you offer? What are your products? Searching and identifying your keyword can help you to know who you are.
Some of the important reasons are:
- Keyword research can provide you with important information like where your keywords rank? Which keywords are easy for you to rank? and which your competitors use keywords and at which level they are ranking.
- Search engines can only rank your website when they have proper knowledge about your business, and the services you are offering. Targeting various keywords on different pages of your website indicates that now Search engines can rank you for those particular keywords.
- Identifying valid keywords to use in your blogs and outreach can help you drive traffic to your site. You can go through these top 10 effective link building strategies to build backlinks to your website.
- Keyword research is the foremost process of any marketing campaign designed by your SEO company, but it should be a continuing process. You should timely monitor your keywords and analyze where you are ranking compared to your competitors.
- After doing your keyword research, develop unique content and pages that are focused on those researched keywords. Hiring an SEO company can help you do your keyword research and then merge them into your SEO strategies. This helps you to rank on the top of search engines and at the same time becomes easy for people to search for your website.
- Keyword research will help searchers to identify your service/product pages in SERP.
There is a long list of free keyword research tools in the market that can help you collect essential information.
Here we have described 10 free keyword research tools that are user-friendly and provide you with data to improve your marketing strategies. Let’s dive into them:
1. Google Trends
Google Trends is a free keyword tool that can help you know about the proportionate popularity of keywords. It also provides you with relevant data on regional variations.
It is an amazing source for gauging seasonality and trends in changes in Google Search Engine volumes for a particular keyword over time.
The data provided is crucial as it will restrict you from jumping on trends and will knowledge you about what matters to Google users the most.
With Google Trends as your keyword research tool, you can compare various keywords to determine the audience’s interest.
It will also lend you some related queries that can provide you with extra information regarding keyword research, marketing strategies, and content while offering you some regional insights.
Keyword interest/Trends by Worldwise will help you know keyword/topic interests region-wise, and it is extremely relevant information.
2. Google Keyword Planner
Are they looking to tap into massive Google’s keyword database? The Google Keyword Planner is the best free keyword research tool in that case.
The data comes from the Google Keywords Planner comes straight from Google; this proves that it is valid. The most favorite feature of this free keyword tool is “Top Of Page Bid.”
This is a way how top internet marketing companies and other SEOs are bidding on keywords. For instance, if we scroll a top-of-page bid of $10, this states that people on average are spending 10 bucks per click. The larger the number, the larger the commercial objective the user has.
Google Keyword Planner is a dependable keyword research tool. As it is specifically designed for Google Ads, it can be tricky for SEOs to use them.
The Google Keyword Planner precisely explains how this tool focuses on SEO-focused keyword research.
3. Keyword Sheeter
Keyword Sheeter a free keyword tool that gets loads of autocomplete suggestions from Google. To start, enter one or more keywords and click on “sheet keyword”.
If you are looking out for something that can generate many keyword ideas instantly, this is the best keyword research tool. It holds the capability to pull out 1000+ ideas in 60 seconds and export these results for no cost in a single click.
The only downfall Keyword Sheeter has is that it is a very basic model. It does not exhibit search volumes, or trends-related data and is incapable of grouping keywords the way keyword planners do.
One more feature this keyword research tool has is its “negative and positive filters.” To explain, let’s take an instance by adding “how” to a positive filter.
It will only come up with queries that have the word “how” mentioned in it; this leads to informational keywords that might help your content writer develop good blog posts for you.
The negative filter does exactly the opposite; it eliminates queries that contain that particular keyword. It turns out useful when you want to erase anything irrelevant.
Ubersuggest is the best keyword research tool free that allows marketers to get insights into the marketing strategies that helped others to grow so that you can hire those ideas and can adapt them further to improve and gain an edge over our competitors.
To make things much simpler, generate a long list of keywords dependent on what is best working for your competitors and what people are browsing on Google.
Before you make your internet marketing company make a content strategy, have a piece of detailed knowledge about the top-performing content for every given Keyword to base your content on those topics and deliver people with data in which they are interested.
Backlinks are a vital part of the Google Algorithm, and it is a challenge to build them. With Ubersuggest, you can extract the content pieces to which people are linking and then approach these sites individually to offer them to link with you.
5. Semrush Free Option – Keyword Magic Tool
The Semrush Keyword Magic Tool is a free keyword research tool trusted by various internet marketing companies as it provides them with a lot of information.
The free users can make upto 10 requests per day, but each user needs to keep in mind that every single query in this keyword research tool counts towards your everyday limit of 10 queries in keyword analytics and domain.
Every query provides you with free access to broad match keywords, related and exact match, phrase match, and solves various other questions about the keywords.
6. Keyword Surfer
Keyword Surfer is a free keyword search chrome extension that shows its users with predicted monthly and global search volumes for every query browsed into Google.
This tool is much similar to another Google tool named “Keyword Everywhere,” but it has recently turned into a paid extension, but Keyword Surfer promised its users that they’d forever be free for use.
Currently, Keyword Surfer can show search volume estimates for about 19 countries, like the USA, UK, Brazil, Canada, France, and Germany. If people don’t want to look at global search volumes, then they can turn it off.
The keyword research tools further add up search volume estimates to autocomplete results and show 10+ similar keywords in the search results.
The only drawback of this keyword research tool is that there is no way to achieve search volumes in bulk. Its main motive is to assess more queries as users browse the web.
7. Answer the Public
Answer The Public tool helps your hiring SEO company find questions, comparisons, prepositions, alphabetical, and data for other related searches. This may confuse you, so let’s understand each of them one by one.
While entering your basic keywords, the foremost thing you will see are questions. All these questions are search queries with what, why, where, who, how, when, is, and are.
You’ll have a look at the default visualization, but further, you can switch to a regular list. Next up in the list is prepositions, which are for, can, is, near, with, without, with, and to.
The queries will be structured in the format of (seed) (preposition) (—-) format. Then we have comparisons where versus, vs., and, like, or, are used, and the format for the same is (seed) (comparison) (—-).
Further Alphabetical is Google autocomplete suggestions. The ATP derives its data from Google Keyword Planner and Google Autosuggest.
The internet marketing company chooses Answer The Public for keyword suggestions for small sites, but when the site grows bigger, there is an option for Keywords Explorer.
8. Bulk Keyword Generator
Bulk Keyword Generator is a keyword research tool for beginner SEO, as it produces keywords based on your industry type.
To get started, choose a business type from the options; then, you’ll get a list of keywords relevant to the products and services you offer to the market. But there might be several businesses offering the same service as you do.
Still, most of them might have failed to optimize their pages for these particular service-type queries. The next step is to use this keyword tool to append the chosen services with particular locations. But this feature is not used by much of the public as it does not reflect the way people browse.
Keyworddit is an exceptional free keyword research tool that derives keyword ideas from Reddit. You start by entering a subreddit, and it’ll dig the titles and comments to search up to 500 keywords.
It is an amazing starting point if you know it has some basics about a niche. The keyword research tool free also describes what kind of language it uses to mention particular things.
Apart from just giving ideas, this tool drives out estimated US monthly search volumes for every Keyword. This provides you with a basic idea about the popularity of each subtopic.
To learn more about the Keyword, click on “context” and get up the threads in Google from where keywords are derived from.
QuestionDb is a keyword tool that hunts for questions on specific topics about which people are asking for. It extracts these questions from the database of 48M questions on Reddit.
The questions delivered are filtered based on popularity, and you can also filter them further based on the topic. It is a very useful feature as it groups all the questions in one place.
You are discussing answers if you check on the “Show source link”. This clickable link is shown by each question’s side, which will help you thread itself.
Further, if you browse on comments, you may find quick answers, which might boost your content research. All the questions mentioned are exportable CSV at a single click of a button.
We assure you that using these free keyword research tools can help your hiring SEO company hunt for keywords and phrases that help them build effective and efficient content for their marketing campaigns.
Using these resources can help your internet marketing company to expand your keyword research strategies.
In the comment section, let us know which keyword research tools helped boost your ranking and traffic to your site. There are many important factors for ranking in Google Search Results.
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