For every business to survive in the market, it is inevitable to keep up with the trends. The latest trend in every industry is the use of Augmentative Reality apps.
Why should the real estate industry be left behind? As per recent data, about 90% of real estate agents are already using this technology to offer better service.
Augmented reality for real estate is already proving to be beneficial. How? Well, let’s look at some more numbers.
- As per a study by the National Association of Realtors, 44% of buyers will look-up for a property on the internet first. This is a clear indication that not using technology for business is not an option.
- To further support the use of augmented reality real estate apps, data shows that 62% of Americans will choose a real estate agent that offers VR tours of the property.
- Also, about 80% of millennials want to buy their own home. Cool augmented reality apps are the perfect way to gain their attention.
Did these numbers not convince you yet? Then consult a mobile app development agency to explain further. While you are looking for some app experts, read on to know the benefits of AR apps for real estate agents.
Before the advantages of augmented reality for real estate, let us understand the problems in the current system.
Problems in the Current Tools
Visual appeal is the key to attracting more clients to real estate. It will make or break a sale. It is the aim of realtors to help buyers see if the property in question aligns with their needs.
Now, even before the pandemic, people were already adopting augmented reality real estate apps. But with the pandemic, it is becoming more of a necessity with social distancing measures in place. Visualizing the property as a future home can be engaging via Augmented Reality app features. If you are a realtor, you can easily find all such information on Showcase IDX which recognizes the right tools from AR, and VR, to Stellar MLS for the real estate industry.
Here, a VR real estate app can help people to buy a property from the comfort of their homes.
The following are some limitations of the current tools:
- Photo advertisements are not able to show the complete aesthetic of the property
- 3D models are interactive but they are not a complete representation
- Visiting every site personally is a time-consuming process
- Text descriptions do not do justice to the property
The best realtor apps are a solution to all these problems. Why? Because clients can get a complete experience of the property.
Top Advantages of Augmented Reality for Real Estate Business
#1. Better Product Representation
Selling properties that are ready is still easy. But when it comes to selling properties that are not yet ready, it can be quite a challenge.
Real estate agents need to find a way to show potential clients how they will look. This is where a property for sale app will come into the picture.
AR is a dream for every builder as it allows buyers to see the final result. When a prospective buyer is not able to visualize the final product, it takes them more time to make the final decision.
The deal may end up not completing at all. An augmented reality commercial app will make the property more real which is necessary for pre-selling and unbuilt properties.
An augmented reality home design app will also allow users to adjust the style, furniture, etc. to adjust according to the client’s taste. When a complete picture is ready, there are more chances of selling the property.
#2. Higher Engagement
Customers can use an augmented reality commercial app to visit the properties from their comfort zone. This convenience allows realtors to reach a wider audience.
This holds more true for the tech-savvy generation. If your aim is to attract millennials, then AR is the right way.
When it comes to customers, such apps are making the process easy for them too. Some apps allow them to place a piece of their current furniture in a listing. This gives them a better idea of whether the property is the right fit.
#3. It Saves Time & Resources
Buyers don’t need to visit a property when top apps for realtors allow them to experience it. No need to mark dates in calendars for Open House events.
Prospective buyers can narrow down a few properties that they think are suitable. The time and effort are saved.
Not only that, but this is time-saving for realtors too. They can invest time in following up on leads rather than showing around the property to everyone.
In fact, it has become common for tenants to commit to a lease for an apartment by seeing it on an augmented reality for real estate app.
#4. Expand the Customer Base
Yes, augmented reality real estate apps can be a boon to attracting local clients. But did you know, a realtor can get international clients too? Of course, it is not possible for people who live outside the country to view a property personally.
So, the best reality apps come to the rescue. They offer an immersive experience to them along with the necessary details.
For builders who are planning luxurious properties in the future, this is worth giving a thought. They can hire iPhone app developer or Android developers with expertise and skill to develop an AR app.
#5. Direct ROI
A realtor can quantify engagement with the help of data in the AR app. The analytics data will show the number of people interacting with different types of properties and for how long they viewed the page.
Also, real estate agents can identify the call to action that is effective. Whether customers book a viewing, make a purchase, or share the link, realtors can monitor everything.
Such insightful data will help real estate agents to make necessary changes in the app. They can identify the reasons for the popularity of a particular property.
Types of Augmented Reality Apps
For people who want to use augmented reality for real estate business, the following are the types:
☛ Simple AR App
- Basic environment
- Simple object models
☛ Advanced AR App
- Basic environment
- High-quality lighting, textures, and models
- Sharing options
- QR codes for every product
☛ Enterprise App
- High-quality environment
- In detail textures and lighting
- Object animations
- Interaction & sharing options
- QR codes
- Custom landing page & database integration
Best Augmented Reality Apps for Real Estate Business
Here are the top ones in the market currently!
It is an app for iOS devices for unparalleled presentation in AR format. The 3D models can be controlled fully and can be altered to show the highlights of the property to the customer.
Architects, construction companies, and real estate agencies can use the ARHouse app. Features are as below.
- Visualize projects when there is a need
- Can view an Augmented reality 3D model/blueprint without any additional tools
- Share models with buyers for them to check & revisit any time
This app is primarily for Android devices but is also available on iOS. Realtor.com has a lot of features but is yet pending on the patent part.
The app is created on the image recognition feature which offers property details and photos from a simple image. A customer can find the houses that are on sale in a neighborhood by holding a phone.
The app gives customers extensive data about the property like price, address, number of beds and baths, square footage, and real estate agent contacts.
The Future of Augmented Reality in Real Estate
All in all augmented reality for real estate seems to be a profitable move. But there is a way to integrate the technology into the business. A real estate business owner should follow a certain roadmap to create an AR-based app.
Firstly, do some market research. Secondly, determine the internal challenges in the business. Thirdly, Hire an Android app developer who has the required experience in the field.
Right now, AR in real estate has the potential to revolutionize the industry. It will remove the geographical boundaries and give real estate businesses more exposure.
Do you own a real estate business and want to get on the AR bandwagon? Then this is the right time! Schedule an appointment with our expert developers at [email protected] now!