In the modern world, everything can be achieved with the click of a button. The marketer can easily open a gateway in front of millions of people who stand to be their potential customers. However, the key to the Top Mobile App Development Company in India is about how effective the design is.
There are millions of mobile applications in the market. They are all striving to become superior among all the available customers. On the Play Store, there are around 1.5 million mobile applications. They all want their customers to use their app.
In order to gain the spotlight and leave their audience awestruck, they want to create a well designed mobile application. It is essential for the Mobile applications to fulfill the usability expectations of their customers. It should feel great when used; otherwise, they are immediately deleted and achieve bad ratings. Soon they become isolated.
The mobile app usability stats are not surprising. Around 23% of the users abandon the mobile app after use. Mostly one out of four users abandons the app.
In 2016 the user retention rate was 38%. We can conclude that around 62% of the applications failed to obtain a user. This is why the mobile app development services are improving day by day. The experience of the user actually concludes whether an app is good or bad. UX is what which separates the successful apps from those which are not successful.
The expectations of the mobile users are increasing day by day. One needs to consider the UX if one wants to become successful in designing mobile applications. It is not a trivial aspect of designing. Rather it stands to be one of the most important components of product strategy.
Therefore the Top Mobile App Development Company in India and the Mobile Application Development Services in the USA are considering several rules while designing a mobile application. In the given article we will take a look at the following mobile app design guidelines which is for best mobile app development services.
1: Minimising the cognitive load
What does one mean by the term cognitive load? It refers to the amount of brain power which is required in order to use an app efficiently. The human brain cannot process unlimited data. Therefore when an app provides too much information at the same time it becomes difficult. The user might feel overwhelmed and can abandon the task.
The mobile apps should allow stuffing a lot of websites at one go. They should be able to work offline and utilize all the features of the phone. There should be a kind of freedom available for the UX designers. Therefore the users can experience the product in different ways.
The business of the mobile app development companies should follow the path of the augmented reality capabilities. The user may take time to learn the full set of smart gestures. With the help of this, you can make the use of human-centered design in order to detect problems.
Thus you can easily make your app much more easy and intuitive to use.
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2: Security should be emphasized
There are most customers who have serious concerns regarding the security of that these mobile applications provide. They store a lot of private data inside and are scared to lose the data if they connect it to the WI-Fi network.
It is true that biometric technology is considered to be safe. They can be used for the payment confirmation method. Therefore it should be adopted in our daily life. The mobile app development companies should make sure that they incorporate the different time-out methods.
The use of a complex password should also be done. There should be two-factor authentications done with the help of a mobile app button design. In this way, we can let the users know that their information is totally protected.
It is noted that around 37% of the users do their research on mobile but then switches to desktop. In this way, they complete their purchase. Therefore initiative should be taking to make this method less tiresome in nature. Security should also be looked into. Step by step verification method is an essential way to provide such security.
In this way, affirmations can also be made and the many errors present can also be easily eliminated. The use of card scanning and camera methods makes this quite efficient in nature.
There are many kinds of purchases which people generally make via phones. Some of the examples are clothing purchases, digital content purchases, and tickets. These are top purchases made with the help of the Smartphones.
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3: With the help of De-cluttering
One of the major recommendations or rule is cutting out the clutter. One of the worst enemies of good design is cluttering. With the help of clustering you can overload your users with too much information. You tend to make the screen more and more complicated with the use of more button, image, and icon.
On the desktop cluttering is terrible. But talking about cluttering on the phone is far worse. This is mainly because we do not have a lot of real estate on mobile devices as much as we do on the desktops and the laptops.
Therefore it is important to get rid of anything in the mobile design that is not important.
The comprehension will be drastically improved if the clutter is reduced. In this way, the technique of functional minimalism will help you to deal with the different problems of the UI.
One should keep the content minimal, keep minimum interface. One should note that a simple design can also keep the user connected. Also, make the use of the progressive disclosure. This will help you to see more options.
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4: The designing should be done for fingers
In the development of successful mobile applications, the designing should be done for the fingers. One should note that the smartphones are becoming larger and larger with well-equipped touch screens.
But the desktop experiences are relatively different from mobile experiences.
There are multiple choices available on the mobile. Rather than typing, you can enlarge the buttons to fit the big thumbs. Then you can generously implement the swiping and scrolling option which can make one hand use very comfortable.
In their day to day life, the people are changing the way they hold their phone. Therefore the mobile development services should change the functions which will be in line in this context of the modern world.
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5: Simple registration facilities
The mobile app development services should focus to design the best application. They will be able to do so if they make the registration process easier. One may tend to lose 85% of the potential customers by complicated registration processes.
Also, registering before using and exploring the product is not appreciated.
There will be also invalid information provided by the customers because they will be reluctant to use the product at first. Therefore it would be good if the users could first look around the app and then register as a guest first in their own terms.
After they have gained sufficient information about the app they can register.
By showing that they will save a lot of money will influence them to register to the application. In cases where u cannot avoid registration using the social login platform will be efficient for the users. They can simply register with the help of Facebook and the Google ID.
6: Providing training
After the user takes a sufficient amount of time to download and register the app he or she has certain expectations. A successful mobile app development companies, you should provide efficient designs to fulfill their expectations.
In cases when your app has complicated designs and functions, the customer stays unsatisfied. The use of unconventional gestures is all not appreciated. Therefore there should be proper guidance available at the beginning when they start using the mobile application.
A “test” task should be offered at first. In cases when the application is empty and needs to be filled with the content of the user, these notes app provides guidance. It will show them how to create, edit, and delete their first note. In this way, a successful mobile application will be created.
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7: The Un-intrusive expectations
It is critical for some mobile applications to have access to the phone’s camera, geo-location or some similar type of upfront feature. However, in some cases, it is really annoying to the user to ask for such permission soon after downloading the mobile application.
At the same time explaining the utility for providing such permission also impacts the experience of the customers. There is a certain photo editing app like the VSCO which requires the camera access in cases when the users choose the internal camera.
However, in some cases, the users may still upload and then edit the pictures without requiring such additional permission. In cases when the user is already very engaged with the mobile application she is quite comfortable to give such permission. This is one the most important mobile app design guidelines.
8: Providing seamless transition between platforms-
With the help of the mobile, all tasks cannot be performed efficiently. Many people like using their smartphones for searching something at random. But in most cases when it comes to comparing the product or extensive research they switch to their desktop. In spite of the growing use of the mobile applications, this remains constant.
The desktop visits are three times longer than the mobile applications. The use mobile applications are used to highlight certain features at random instantly.
These might be getting directions from the closest store and then sending some notifications. These might leave the rich content to tablets and the desktops.
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9: Certain positive onboarding
The mobile app development services should focus on making sure whether the client will stay using the app. It should not end the customer relationship and maintain a positive relationship with them. They should give the users direct guidelines regarding the use of the application and how to delete their account.
A refund should also be provided in some cases. In this way, a system of trust will be established amongst the customers in the market. They should be also asked the reasons for leaving the application.
However, the mobile app development services should note that such processes should not be overly complicated.
For example, the Instagram which is one of the most popular applications does not allow one to delete the account via the app. Audible is another app to which one cannot unsubscribe to.
Therefore a reminder should be made to the customers while inviting them that they cannot roll back from the app at any time. They can only de-activate their account by such design buttons.
10: Personalization is an important factor
The mobile applications which offer personalization of content are very demanding. They will allow the customers to make their own choice regarding the types of content that they want to see and also hide the not so desired ones.
This will effectively make it possible for the customers to choose their own categories. Such efficient tailoring is highly appreciated in the mobile applications industry. There will be some emotional connection with the application and as a result, it will lower the retention rate.
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With the advent of the iPhone Xs, the demand of the users is rising to another level. The human interactions with the smartphone are changing to a rapid extent.
There is a more and more high-quality application available daily in the market industry. There are certain usability principles according to which they should be designed. There should be unique features available in your mobile application to attract your customers. The above rules are among the vast array of rules and designs available. The mobile application development companies are striving hard to include such designs to gain popularity.